10 Major Rebranding Disasters And What You Should Learn From Them
They would ... a simple name change won't erase the public memory -- the company is still generally referred to as Blackwater, or some variation of "Blackwater, now renamed Xe", and it's struggling to get business. Pepsi is no stranger to logo redesigns.
Q&A: Original American Airlines Designer Massimo Vignelli on the Redesigned Logo
What do you think of the redesign? It has no sense of permanence. The American flag is great. I’m designing a logo now for a German company, and I’m using black, red, gold, and yellow. Why? Because national colors have a tremendous equity. They’re ...
Mark Jackson: Change The NBA Logo?
West is currently placed as a silhouette in the center of the logo making it faceless and therefor timeless. The NBA Logo is so effectively branded by David Stern, why would anyone want to change ... they possess the comfortability of your friends, they do ...
10 popular company logos and their history
A logo is of great importance for any company. It stands for a company's business purpose and is crucial for communicating with the target audience. Many corporate brands change their ... In 1994, they integrated their tagline 'Where do you want to go ...
Starbucks logo change: No name. More mermaid. Will it sell more coffee?
When you see a mermaid, do you think of coffee ... suitable for the future." "A logo is almost like someone's face. If they change it, it’s almost like you don’t recognize the person anymore," says Dr. Oswald. So why would Starbucks take the step?