Jerry Della Femina (born 1936 in Brooklyn) is an American advertising executive and restaurateur. Starting from a poor Italian background in Brooklyn, he eventually became chairman of Della Femina Travisano & Partners, an agency which he founded with Ron Travisano in the 1960s. Over the next two decades they grew the company into a major advertising house that was billing $250 million per year, and had 300 employees and offices in both New York and Los Angeles. Della Femina is known for his larger than life personality and colorful language and was referred to as a "'Madman' of Madison Avenue". In 1970, he wrote a book about the advertising industry, humorously titled, From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War. It became a cult bestseller, described by The Guardian as "one of the defining books about advertising", and eventually inspired the television series Mad Men.
Della Femina was born into a working-class family in Coney Island, Brooklyn. His father, Michael, was a composing room employee for The New York Times. Della Femina graduated from Lafayette High School and attended one year of night school at Brooklyn College. In 1952, at the age of 16, he worked as a delivery boy for the Ruthruff and Ryan advertising agency. He also worked at The New York Times as a messenger boy, dropping off proofs at advertising agencies. He tried unsuccessfully in 1954 to get into advertising himself, and was repeatedly rejected until in 1961, when he landed a job as a copyeditor at Daniel & Charles, then worked through multiple other agencies. He worked for two and a half years at Delehanty, Kurnit & Geller, and then became a creative supervisor at Ted Bates Advertising.]citation needed[
Joe Isuzu was a fictional spokesman used in a series of television advertisements for Isuzu cars and trucks. Created by the ad agency Della Femina, Travisano, and Partners, the segments aired on American television in 1986-90, reaching their zenith in 1987 after the character was featured during Super Bowl XXI. Played by actor David Leisure (Empty Nest), Joe Isuzu was a pathological liar who made outrageous and overinflated claims about Isuzu’s cars. (One commercial even cast him as the Boy Who Cried Wolf.) The campaign was resurrected briefly in 1999 and continued until 2001 to promote several cars such as the Isuzu Axiom. Famous quotes:
The character became a fixture in American popular culture. In 1988 Michael Dukakis, in a debate with George H. W. Bush during that year's United States presidential election, said, "If Bush keeps it up, he's going to be the Joe Isuzu of American politics."
Scrubbing Bubbles is a brand of bathroom cleaner produced by S. C. Johnson & Son.
The product was originally named Dow Bathroom Cleaner, after its manufacturer at the time, the Dow Chemical Company. After Dow sold some of its consumer product lines to S.C. Johnson in 1997, the product had to be rebranded, and took the name of its longtime "Scrubbing Bubbles" mascots, anthropomorphic bubbles with brush bristles on their undersides. The slogan is "We work hard so you don't have to".