Challenges for Coke to stay on top
Coca-Cola has ... sale of soft drinks, the bulk of it from Coke and Diet Coke. "Coca-Cola is the mother brand," Martin Lindstrom, a brand and marketing consultant and the author of six books, including "Buyology" and "Brandwashed," told me this week ...
What Coke’s New Ads Mean For Brands And Consumers
the products. Consumers should celebrate this change, and push other companies to do the same. 2. Stand firm, and demand more. All calories count, says Coke’s commercial. And everyone has to think about both calories consumed and calories burned.
INTERNATIONAL BUSINESS; Concern About Coke Products Spreads to Spain and Germany
More than 50 people, including 31 schoolchildren, had complained of headaches, nausea and vomiting after drinking Coke the previous week ... said Coca-Cola would have to move into high marketing gear once its products are for sale everywhere again.
Price Fight: Coke Isn't It At Costco
The unusual public squabble demonstrates the tension between retailers and product makers. This week, Costco posted signs ... "We are having some pricing disputes with Coke and have removed Coke products from sale at Costco." And the warehouse club's ...
India: Pesticide Claims Shake Up Coke and Pepsi
Earlier in August, several other regions such as the Western coastal state of Gujarat and Madhya Pradesh in central India erected partial bans on the sale of Coke and ... can have more accurate readings of pesticide levels in its products.