Coors Light may have to defend its cold can cred
To that end, the Budweiser brewer filed a complaint to the advertising industry's self-regulatory unit, challenging claims that Coors Light's new can "was somehow technologically superior to other beer cans and provides a more refreshing beverage experience."
Coors Light Uses Cold to Turn Up Heat on Rivals
The campaign, scheduled to begin on Monday, is the most recent effort to make Coors Light beer synonymous with “cold” and help differentiate the brand from competitive brews. That brand image work has been ... The mountains on the cans’ labels ...
Light beer losing its appeal
... viewing beer as more of a treat and buying more expensive, full-flavored brews. So the beer industry is trying to change with the times. Molson Coors Brewing has created an iced-tea beer called Coors Light Iced T. The beer will launch in Canada next ...
5 Beer Trends You’ll Be Seeing This Summer
Despite the sharp, funky smell, sour brews, which have a tart, make-your-mouth-pucker, all-in-all sour taste, are supposedly the perfect accompaniment to a hot summer day. They’re not at all heavy or rich, like brews more suited for winter, yet sour ...
Coors Light is the #1 Beer in Canada- and I am Ashamed!
So maybe we have a higher percentage of people drinking beer in Canada, but I still don't see how it's possible that more Canadians are CH-CH-CHOOSING to drink Coors Light than anything else. I always liked to believe that Canada, a country founded on ales ...