"Supernatural" airs this fall on Goth Thursdays on the CW. AnswerParty!
Television in the United States
The CW Television Network
Television is one of the major mass media of the United States. Household ownership is 96.7% and the majority of households have more than one. Its peak was the 1996-1997 season with 98.4% ownership.  As a whole, the television networks of the United States are the largest and most syndicated in the world.
As of August 2013, there are approximately 114,200,000 American households with television.
Serial drama television series
The CW Television Network (commonly shortened to The CW) is an American broadcast television network that launched on September 18, 2006. It is a limited liability joint venture between CBS Corporation, the former owners of the United Paramount Network (UPN), and Time Warner subsidiary Warner Bros. Entertainment, former majority owner of The WB Television Network. The "CW" name is derived from the first letters of the names of these corporations (CBS and Warner Bros.).
The network made its debut after its two predecessors, UPN and The WB, respectively ceased independent operations on September 15 and September 17, 2006. The CW's first two nights of programming – on September 18 and 19, 2006 – consisted of reruns and launch-related specials. The CW marked its formal launch date on September 20, 2006, with a two-hour season premiere of America's Next Top Model. The network's programming lineup is intended to appeal to people ranging in age from 18 to 34-years-old. The network currently runs programming six days a week: Monday through Fridays in the afternoon and in primetime, along with a Saturday morning children's programming block produced by Saban Brands called Vortexx.
Serials are series of television programs and radio programs that rely on a continuing plot that unfolds in a sequential episode-by-episode fashion. Serials typically follow main story arcs that span entire television seasons or even the full run of the series, which distinguishes them from traditional episodic television that relies on more stand-alone episodes. Worldwide, the soap opera is the most prominent form of serial dramatic programming.
Serials rely on keeping the full nature of the story hidden and revealing elements episode by episode to keep viewers tuning in to learn more. Often these shows employ recapping segments at the beginning and cliffhangers at the end of each episode. Such shows also place a demand on viewers to tune into every episode to follow the plot. The invention of recording devices (such as VCRs, Digital video recorder (DVR) and TiVo) has made following these type of shows easier, which has resulted in increased success and popularity. Prior to the advent of DVRs, television networks shunned serials in prime time as they made broadcast programming reruns more difficult and television producers shunned them because they were tougher to go into broadcast syndication years down the road.