Viacom Media Networks (known as MTV Networks until 2011), is a division of media conglomerate Viacom that oversees the operations of many television channels and Internet brands, including the original MTV (Music Television) channel in the United States. Sibling to Viacom Media Networks is Viacom International Media Networks.
The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable assets of Warner-Amex Satellite Entertainment, renaming it MTV Networks, Inc. Warner-Amex originally created and owned Nickelodeon, MTV, VH1 and The Movie Channel (TMC).
MTV Philippines was a 24-hour music/entertainment television network owned by All Youth Channels, Inc., with a partnership with MTV Networks Asia Pacific. The network originally started its broadcast on January 1, 2001, with its final broadcast on February 15, 2010.
MTV Philippines, in its last incarnation, was a corporate venture between MTV Networks Asia and Nation Broadcasting Corporation. MTV Networks Asia provided much of the broadcast content, while NBC provided the infrastructure. The network was once located at The Fort in Fort Bonifacio, Makati City. Now its main offices, and studio, are located at Silver City in Frontera Verde, Ortigas Avenue, Pasig City .
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information about MTV in Southeast Asia, visit www.mtvasia.com.
Entertainment is a form of activity that holds the attention and interest of an audience, or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention. Although people's attention is held by different things, because individuals have different preferences in entertainment, most forms are recognisable and familiar. Storytelling, music, drama, dance, and different kinds of performance exist in all cultures, were supported in royal courts, developed into sophisticated forms and over time became available to all citizens. The process has been accelerated in modern times by an entertainment industry which records and sells entertainment products. Entertainment evolves and can be adapted to suit any scale, ranging from an individual who chooses a private entertainment from a now enormous array of pre-recorded products; to a banquet adapted for two; to any size or type of party, with appropriate music and dance; to performances intended for thousands; and even for a global audience.
The experience of being entertained has come to be strongly associated with amusement, so that one common understanding of the idea is fun and laughter, although many entertainments have a serious purpose. This may be the case in the various forms of ceremony, celebration, religious festival, or satire for example. Hence, there is the possibility that what appears as entertainment may also be a means of achieving insight or intellectual growth.