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Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King. Over the next half century, the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in BK in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes.
At the end of fiscal year 2013, Burger King reported it had over 13,000 outlets in 79 countries; of these, 66 percent are in the United States and 99 percent are privately owned and operated with its new owners moving to an entirely franchised model by the end of 2013. BK has historically used several variations of franchising to expand its operations. The manner in which the company licenses its franchisees varies depending on the region, with some regional franchises, known as master franchises, responsible for selling franchise sub-licenses on the company's behalf. Burger King's relationship with its franchises has not always been harmonious. Occasional spats between the two have caused numerous issues, and in several instances the company's and its licensees' relations have degenerated into precedent-setting court cases.
Food is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is ingested by an organism and assimilated by the organism's cells in an effort to produce energy, maintain life, or stimulate growth.
Historically, people secured food through two methods: hunting and gathering, and agriculture. Today, most of the food energy consumed by the world population is supplied by the food industry.
Fast food is the term given to food that can be prepared and served very quickly, first popularized in the 1950s in the United States. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away. Fast food restaurants are traditionally separated by their ability to serve food via a drive-through. The term "fast food" was recognized in a dictionary by Merriam–Webster in 1951.
Outlets may be stands or kiosks, which may provide no shelter or seating, or fast food restaurants (also known as quick service restaurants). Franchise operations which are part of restaurant chains have standardized foodstuffs shipped to each restaurant from central locations.
The Burger King is a character created as the advertising mascot for international fast food restaurant chain Burger King that has been used in numerous television commercials and advertising programs. The character has under gone several iterations over the course of its company's history. The first iteration of the King was part of Burger King sign at the first store in Miami, Florida in 1955. Later signs had the King shown sitting on a "burger throne" as well as atop the BK sign while holding a beverage. In the early 1970s Burger King started using a small, animated version of the King called Kurger Bing in its children's advertising where the animated Burger King was voiced by Allen Swift. By the late 70s, the original animated King was replaced by the "Marvelous Magical Burger King", a red-bearded, Tudor-era king who ruled the Burger King Kingdom and performed magic tricks that were mostly sleight-of-hand, but sometimes relied on camera tricks or involved his "Magic Ring" which could summon copious amounts of food. The children's ads featuring the King were phased out by the late 1980s in favor of the BK Kids Club Gang and other later programs.
When advertising agency Crispin Porter + Bogusky took over the advertising account of Burger King in 2003, They devised a caricatured variation of the Burger King character from the Burger King Kingdom advertising campaign, now simply called "the King". During the use of CP+B's new version of the King, ads generated significant word of mouth for its new use of what various trade publications and Internet articles labeled "the Creepy King" persona, an appellation that BK came to favor and CP+B used in its ads. However, the use of the King failed to provide a consistent message regarding the company and its products. Upon the take over of Burger King by 3G Capital in 2010, the company terminated its relationship with CP+B and in August 2011 Burger King announced that character would be retired as the primary mascot for the brand.
The Enormous Omelet Sandwich was a breakfast sandwich sold by the fast-food restaurant chain Burger King. It consists of sausage patties, bacon, eggs and American cheese on a sesame seed bun. The Meat'normous Omelet Sandwich was a variant on the Enormous Omelet Sandwich that added a portion of ham to the sandwich.
It is one of their late teen to young adult male oriented products. The sandwich attracted criticism for its high fat and caloric content, and has since been discontinued in the United States. It is still sold in some of its international markets.
When the predecessor of international fast food restaurant chain Burger King (BK) first opened in 1953, its menu predominantly consisted of hamburgers, French fries, soft drinks, milkshakes, and desserts. After being acquired by its Miami, Florida franchisees and renamed in 1954, BK began expanding its menu by adding the Whopper sandwich in 1957, and has since added non-beef items such as chicken, fish, and vegetarian offerings, including salads and meatless sandwiches. Other additions include a breakfast menu and beverages such as Icees, juices, and bottled waters. As the company expanded both inside and outside the United States, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. To generate additional sales, BK occasionally introduces limited-time offers of special versions of its products, or brings out completely new products intended for either long- or short-term sales. Not all of these products and services have been successful; in 1992, Burger King introduced limited table service featuring special dinner platters, but this concept failed to generate interest and was discontinued.
The company introduced the first iteration of its breakfast menu, along with the company's "Specialty Sandwich" product line, in a 1978 menu expansion. The products were some of the first designed by a fast food restaurant chain that were intended to capture the adult market, members of which would be willing to spend more on a higher-quality product. The expanded Burger King menu was part of a plan by then-company president Donald N. Smith to reach the broadest possible demographic market to better compete with McDonald's, and to fend off then newcomer Wendy's, who had a growing market share. The plan was successful: the company's sales increased by 15 percent. Despite another menu expansion in 1985, the company's market gains diminished due to neglect of the brand at the hands of then-parent Pillsbury and its successors, Grand Metropolitan and Diageo. When the company was sold to a group led by TPG Capital in 2004, the trend of targeting an expanded audience was renewed under a plan by its then-CEO Brad Blum. During Blum's tenure, the company added several products that featured higher-quality ingredients and other menu fare that again attempted to appeal to the adult palate and demographic. As in the past, not all of these products met corporate sales expectations, or in the case of several of its larger offerings, resulted in negative publicity due to nutritional concerns. With the purchase of the company in 2010 by 3G Capital, the company again began another revamp of its product line by phasing out some products, introducing new ones and redesigning others including its flagship Whopper sandwich.
In journalism, a human interest story is a feature story that discusses a person or people in an emotional way. It presents people and their problems, concerns, or achievements in a way that brings about interest, sympathy or motivation in the reader or viewer.
Human interest stories may be "the story behind the story" about an event, organization, or otherwise faceless historical happening, such as about the life of an individual soldier during wartime, an interview with a survivor of a natural disaster, a random act of kindness or profile of someone known for a career achievement. Hospitality Recreation