Bud Light increases ad push for 'Whatever, USA' promotion
Bud Light volume was up 0.7 percent for the four weeks that ended July 13, compared with a year ago, according to research firm IRI. Some of the videos, which are posted on YouTube, have thousands of views. "We're getting a lot of viral exposure," Daniels ...
New Bud Light ‘Platinum’ Will Pack More Alcohol (and Calories)
director of public affairs for the Alcohol and Tobacco Tax and Trade Bureau—though he notes that some states have restrictions. The calories stretch the spectrum, too: Bud Light weighs in at 110, Bud Platinum at 137 and Bud Heavy at 145. Platinum is the ...
Bud Light to sell strawberry margaritas
Bud Light ... AB has at the moment. It’s 137 calorie content is much closer to Budweiser’s 145 calories than it is Bud Light’s 110. The beauty for the marketing squad is that “light” doesn’t actually carry any meaning in the alcohol industry.
Bud Light is the alcohol of choice for the underage; Smirnoff takes second place
A game of beer pong, a drinking game ... it looked at what alcohol brands imbibers under the age of 21 prefer. After surveying more than 1,000 young people between 13 and 20 years old, Bud Light came out on top: About 28 percent of those surveyed said ...
Bud Light Platinum has got the blues
At 6 percent alcohol by volume, Bud Light Platinum is more potent than the average American ... Citing the higher alcohol and unusual cobalt blue bottle, industry analyst David “Bump” Williams has speculated that Anheuser-Busch might try to be luring ...