Bud Light increases ad push for 'Whatever, USA' promotion
Bud Light volume was up 0.7 percent for the four weeks that ended July 13, compared with a year ago, according to research firm IRI. Some of the videos, which are posted on YouTube, have thousands of views. "We're getting a lot of viral exposure," Daniels ...
Bud Light is the alcohol of choice for the underage; Smirnoff takes second place
A game of beer pong, a drinking game ... it looked at what alcohol brands imbibers under the age of 21 prefer. After surveying more than 1,000 young people between 13 and 20 years old, Bud Light came out on top: About 28 percent of those surveyed said ...
Bud Light Platinum on the way?
could soon debut a higher-alcohol version of its top-selling Bud Light. The new beer, which would be called Bud Light Platinum, has received label approval from the Alcohol and Tobacco Tax and Trade Bureau, according to Advertising Age. You can see the ...
New Bud Light? Anheuser-Busch is coming out with a sweeter, higher alcohol-content version of light brew
Bud Light Platinum will come in a cobalt blue bottle and it will be 6 percent alcohol by volume, compared with Bud ... earlier even though it sold less beer around the world. Bud Light has beat the trend and continues to grow in popularity.
New Bud Light ‘Platinum’ Will Pack More Alcohol (and Calories)
director of public affairs for the Alcohol and Tobacco Tax and Trade Bureau—though he notes that some states have restrictions. The calories stretch the spectrum, too: Bud Light weighs in at 110, Bud Platinum at 137 and Bud Heavy at 145. Platinum is the ...