How Hip-Hop Has Revolutionized Marketing
The moment when Run DMC moved beyond just music to influence an international brand has been dubbed by our next guest as tanning. It's also the entry point to Steve Stoute's new ... and Buick, when they had that relationship. (SOUNDBITE OF TV COMMERCIAL ...
Rapper's Sheet: Gang life inspired Yo Banga's music. Now it threatens to derail his career.
"I don't even know another female," the rapper smiles and says of Madison. A throwback to rap's gritty street ... the Blender, says, "St. Louis is a bandwagon town. A lot of people make music that's reflective of Atlanta, Miami, New York.
Ka-Ching! 4 Companies Cashing In on Peyton Manning's Success
DIRECTV's Manning rap music video, "Football on Your Phone," went viral. MasterCard also continues its Peyton Manning TV ads. General Motors is placing its bets on the quarterback, too, using Manning to promote its new Buick Verano. Manning is a safe ...
THE MEDIA BUSINESS: ADVERTISING; The latest music form to find resurrection by mainstream marketers is swing, in all its glory.
Indeed, myriad music genres have always been sources of sound tracks to peddle products by, as evinced by campaigns set to rock 'n' roll, Motown, folk, opera and rap. ''The fact that ... the longtime agency for the Buick division of General Motors.
Light my fire
All other members agreed but Jim Morrison called up the company and promised that he'd personally smash a Buick on a TV show if the proposed commercial was aired! The song is a brilliant ... One of the most influential rap recordings ever, this features ...