The Entertainment Software Association (ESA) is the trade association of the video game industry in the United States. It was formed in April 1994 as the Interactive Digital Software Association (IDSA) and renamed on July 16, 2003. It is based in Washington, D.C..
Most of the top publishers in the gaming world (or their American subsidiaries) are members of ESA, including Capcom, Disney Interactive Studios, Electronic Arts, Konami, Microsoft, Namco Bandai Games, Nintendo, Sega, Sony Computer Entertainment, Square Enix, Take-Two Interactive, Ubisoft and Warner Bros. Interactive Entertainment.
A video game developer is a software developer that specializes in video game development – the process and related disciplines of creating video games. A game developer can range from a single person who undertakes all tasks to a large business with employee responsibilities split between individual disciplines, such as programming, design, art, testing, etc. Most game developer companies have video game publisher financial and usually marketing support. Self-funded developers are known as independent or indie developers and usually make indie games.
A developer may specialize in a certain video game console (such as Nintendo's Wii U, Microsoft's Xbox 360, Sony's PlayStation 3), or may develop for a number of systems (including personal computers).]citation needed[ Video-game developers specialize in certain types of games (such as role-playing video games or first-person shooters). Some focus on porting games from one system to another, or translating games from one language to another. Less commonly, some do other kinds of software-development work in addition to games.
Video game development is the process of creating a video game. Development is undertaken by a game developer, which may range from a single person to a large business. Traditional commercial PC and console games are normally funded by a publisher and take several years to develop. Indie games can take less time and can be produced cheaply by individuals and small developers. The indie game industry has seen a rise in recent years with the growth of new online distribution systems and the mobile game market.
The first video games were developed in the 1960s, but required mainframe computers and were not available to the general public. Commercial game development began in 1970s with the advent of first generation video game consoles and home computers. Due to low costs and low capabilities of computers, a lone programmer could develop a full game. However, approaching the 21st century, ever-increasing computer processing power and heightened consumer expectations made it difficult for a single developer to produce a mainstream console or PC game. The average price of producing a video game slowly rose from US$1–4 million in 2000 to over $5 million in 2006, then to over $20 million by 2010. However, mobile, we-based and indie games can cost much less.
Maxis Berhad, DBA Maxis, is the only integrated communications service provider and the first operator to launch 4G LTE in Malaysia. Headquartered in Kuala Lumpur, Malaysia, they provide a variety of communication products, applications and value added services for consumers, large enterprises and small & medium business owners. The extensive reach and range of their network, products and services create a differentiated customer experience for both consumers and businesses (source Maxis Berhad Annual Report 2012)
They launched Malaysia’s first 4G LTE network on 1st January 2013. Their high speed internet footprint is the largest in the country. They were the first to bring the iPhone, BlackBerry and Samsung Galaxy to the Malaysian market. Through their partnership with Astro, Maxis now offers fibre internet packages bundled with entertainment. This is made available to customers at home and on mobile devices. They provide multi-channel customer service; customers are able to reach Maxis service representatives via telephone, web and social media platforms. Maxis Call Centre was awarded the ‘Best of the Best’ honour at the 2012 Customer Relationship Management and Contact Centre (CCAM) Annual Awards. They are the only service provider that awards scholarships to children of their own postpaid customers. (source: Maxis Berhad Annual Report 2012)