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What is the average starting salary of an advertising agency employee?

Answer:

An Account Executive for an advertising agency makes on average $40,308. Thanks for asking AnswerParty!

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advertising agency makes

The job role account executive covers various descriptions depending on the specific industry covering mainly marketing and sales roles.

In the marketing and advertising industries, account executives are typically responsible for client servicing and client acquisition. The account executive serves as the direct link between the advertising agency and the existing client, managing day-to-day affairs and ensuring customer satisfaction. The word "executive" in this instance means to "execute" - that is he/she is mostly responsible for more practical parts of the advertising jobs (i.e. media placement, distributions, contract negotiation, etc.). The account executive is also tasked with bringing more clients into the agency to increase revenue. The account executive will typically have 1-2 assistants and reports to the respective account supervisor/manager and/or to the client service director/account director. This depends on the country and on the account (s)he is working for. In Spain for example, an account executive could probably develop very important campaigns on his/her own.]citation needed[

USD Advertising Business

Medium to large-sized advertising agencies divide their work into various departments, traditionally splitting functions into interacting with clients and looking out for their interests (account management), buying advertising (media), and creating advertising (creative). The importance of the voice of the consumer has grown over time. Around the 1980s US ad agencies introduced a new discipline from the UK called account planning which became a primary function in most US ad agencies in the 90s. Account planning brings the consumer into the process of developing advertising.

Account planners have often been called 'the left side of a creative brain'. Their primary function is to find consumer truth and insight that helps the creative teams to create work that is not only entertaining and highly memorable, but that is relevant to the consumer and effective in the marketplace. Creative ideas that drive business are more typically the result of a strong collaboration between creative teams and account planners. Account planners (sometimes also called brand planners and strategic planners) use primary and secondary research to inform their strategic thinking and are ultimately responsible for the work that informs, and the penning of, the creative brief. If the creatives are closest to the idea, and the account manager is closest to the client, the account planner is closest to the consumer. The account planner is the person on an advertising team who is most likely to have spent time with consumers (for B to C) or customers (B to B), observing the consumer's path to purchase, by using research such as ethnographies, focus groups or quantitative/social studies, asking consumers how they think about and use the product or service. And in an era in which the brand is at least as important as a specific product (for instance, Nike as a brand has a place in the culture that far exceeds the particular performance characteristics of their shoes), the account planner is responsible for understanding the place of the brand in the consumer's mind. This is not just a simple research function - planning truly begins when research ends - and account planners stay engaged in the campaign process from the initial client briefing and throughout the advertising cycle. Rather than offering research insights to others at a single point in time, they use research to continue to provide insights within the campaign process and most importantly these days, help to track advertising effectiveness. Whereas previously, account planners focused on the use of traditional primary research tools, digital/social networks have given them the ability to listen to and interact with consumers in new ways, and to work more closely with channel or media planners throughout the process closely also, to not only help plan effective advertising but also engage with consumers in the most effective ways.

An advertising account executive is an employee of an advertising agency who acts as the main link between one or more clients and the rest of the agency. The executive is primarily responsible for the day-to-day running of one or more clients' advertising campaigns. An advertising account executive could also work directly for the mass media companies. In those cases, their primary responsibility is to educate business owners on how their agency's media can help them increase their businesses.

Job positions and titles for advertising account executives might include Account Co-ordinator, Business Co-ordinator, Account Manager, Business Manager, Account Director, Business Director, Group Account Director, Group Business Director and Client Service Director.]citation needed[

Technology Internet

An advertising agency or advert agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.

Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce television commercials and radio commercials as part of an advertising campaign.

The job role account executive covers various descriptions depending on the specific industry covering mainly marketing and sales roles.

In the marketing and advertising industries, account executives are typically responsible for client servicing and client acquisition. The account executive serves as the direct link between the advertising agency and the existing client, managing day-to-day affairs and ensuring customer satisfaction. The word "executive" in this instance means to "execute" - that is he/she is mostly responsible for more practical parts of the advertising jobs (i.e. media placement, distributions, contract negotiation, etc.). The account executive is also tasked with bringing more clients into the agency to increase revenue. The account executive will typically have 1-2 assistants and reports to the respective account supervisor/manager and/or to the client service director/account director. This depends on the country and on the account (s)he is working for. In Spain for example, an account executive could probably develop very important campaigns on his/her own.]citation needed[

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