Soft matter is a subfield of condensed matter comprising a variety of physical states that are easily deformed by thermal stresses or thermal fluctuations. They include liquids, colloids, polymers, foams, gels, granular materials, and a number of biological materials. These materials share an important common feature in that predominant physical behaviors occur at an energy scale comparable with room temperature thermal energy. At these temperatures, quantum aspects are generally unimportant. Pierre-Gilles de Gennes, who has been called the "founding father of soft matter," received the Nobel Prize in physics in 1991 for discovering that the order parameter from simple thermodynamic systems can be applied to the more complex cases found in soft matter, in particular, to the behaviors of liquid crystals and polymers.
Water conservation encompasses the policies, strategies and activities to manage fresh water as a sustainable resource to protect the water environment and to meet current and future human demand. Population, household size and growth and affluence all affect how much water is used. Factors such as climate change will increase pressures on natural water resources especially in manufacturing and agricultural irrigation.[dead link]