What makes a great screenplay?
What an archetypal story does is introduce you to a central character ... I've had at least one wonderful screenplay of mine maimed by a sympathy-skank. Yes, of course the audience has to relate to your characters, but they don't need to approve ...
Is your business an archetype or a stereotype?
Most business advice teaches you to copy the success of others, following the model great entrepreneurs use to lead their industry. The trouble with that advice is it causes you to be a stereotype business instead of an archetype business. Stereotype: A ...
At 30, The Original Mac Is Still An Archetype Of Innovation
Thirty years ago this week, Apple aired what is widely considered one of most iconic commercials in Super Bowl history. The ad boldly claimed that "1984 won't be like 1984" — the George Orwell dystopian novel — because of the imminent arrival of the ...
What is the creative economy, really?
The creative economy is full of small start-ups ... Dublin’s Temple Bar is an archetype – initially plenty of low rent premises in a run down area that attracted in musicians, film makers and other core creatives. These creative zones are widely ...
Why We Watch: Arik Armstead and Archetypes
Arik Armstead has had lofty hopes heaped on him since joining Oregon, largely through the hopes of the fans based on what they thought his ceiling could be. We've seen it before and we will see it again because Armstead's journey fits an archetype.