Victoria's Secret is the largest American retailer of lingerie and was founded by Roy Raymond in 1977. 2012 sales were $6.12 billion with an operating income of $1 billion. The company sells lingerie, womenswear and beauty products through its catalogs (sending out 375 million a year), website, and thousand U.S. stores. Victoria's Secret is wholly owned by publicly traded L Brands company.
Western dress codes
Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons.
The social impact of the thong has been covered extensively in the media, ranging from a ban on wearing thongs to thongs for the underaged. The rise of thong usage has been linked to a rise of sexual fetish in society and a rise in the desire to go unclothed.
When discussing the trend of wearing thongs Sharon Daugherty comments in her book What Guys See That Girls Don't: Or Do They? that the fashion industry "may have changed the mindset of our society", which was followed by the observation that "the whole idea of wearing so that no panty line or bumps can show isn't substantiated" and that "the thong was created by fashion designers to arouse sexual thoughts".