Jesse Bruce Pinkman is a fictional character of the American television drama series Breaking Bad on AMC. He is portrayed by Aaron Paul and was created by series creator Vince Gilligan. For his portrayal, Paul won a Primetime Emmy Award for Outstanding Supporting Actor in a Drama Series in 2010 and 2012.
In the Spanish-language remake Metástasis, his character is renamed Jose Miguel Rosales and is portrayed by Roberto Urbina. The character also appeared on the season premiere of season 39 of Saturday Night Live.
The Montana Meth Project (MMP) is a Montana-based non-profit organization founded by businessman Thomas Siebel which seeks to reduce methamphetamine use, particularly among teenagers. The main venture of the MMP is a saturation-level advertising campaign of television, radio, print, and internet ads that graphically depict the negative consequences of methamphetamine use. Common elements are the deterioration of each teenage subject's health and living conditions, amphetamine psychosis, moral compromise, and regret. As of 2010, the Meth Project has expanded its media campaign into seven additional states. As of March 13, 2013 the Meth Project, the umbrella organization of the Montana Meth Project, joined the Partnership at Drugfree.org in their efforts to reduce substance abuse among teens.
A new study was published in the Journal of Marketing Research validating the effectiveness of the Meth Project’s advertising in deterring substance abuse. The study was authored by researchers at the W. P. Carey School of Business at Arizona State University.