During the late 1980s, Bud Light spokesdog, Spuds McKenzie, helped popularize his breed, the bull terrier. Thanks!
Spuds MacKenzie was a fictional dog character created for use in an advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign were created by Anheuser-Busch marketing executive Michael Roarty. The dog first showed up in a Bud Light Super Bowl XXI ad in 1987. During the height of his popularity, large amounts of Spuds merchandise was available, such as plush toys and t-shirts.
The dog, a Bull Terrier, existed not without his share of controversy. Shortly after Spuds' rise to fame it was learned that the dog, who was portrayed as male in the commercials, was actually female. The ads were also the subject of attacks and calls for censorship by temperance-oriented groups. Soon after the ads were first aired in 1987, Senator Strom Thurmond began his own media campaign, claiming that the beer maker was using Spuds to appeal to children for the purpose of getting them interested in their product at an early age. By Christmas 1987, more legal action resulted from Budweiser's use of ads featuring Spuds dressed as Santa, which is illegal in states such as Ohio.
The Bull Terrier is a breed of dog in the terrier family. They have large, egg-shaped heads, and small triangular eyes. There is also a miniature version of this breed which is officially known as the Miniature Bull Terrier.
A hunting dog refers to a canine that hunts with or for humans. There are several types of hunting dogs developed for various tasks. The major categories of hunting dogs include hounds, terriers, dachshunds, cur type dogs, and gun dogs. Among these categories further divisions can be made based upon the dogs' skill sets.
In journalism, a human interest story is a feature story that discusses a person or people in an emotional way. It presents people and their problems, concerns, or achievements in a way that brings about interest, sympathy or motivation in the reader or viewer.
Human interest stories may be "the story behind the story" about an event, organization, or otherwise faceless historical happening, such as about the life of an individual soldier during wartime, an interview with a survivor of a natural disaster, a random act of kindness or profile of someone known for a career achievement.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, is the largest brewing company in the United States, with a market share of 49.2%. The company operates 12 breweries in the United States and nearly 20 in other countries. Brands include Budweiser, Busch, Michelob, Bud Light, and Natural Light.