How Nike Manages to Constantly Beat on Earnings
A big contribution to its astonishing popularity in that region comes from the Air Jordan brand, made up of basketball apparel designed and produced by Michael Jordan. Moreover, one of Nike's subsidiaries, Converse, has performed much better lately.
4 Lessons From Michael Jordan On How To Become A Billionaire
Estatua a Michael Jordan frente al United Center (Photo credit: Alberto Cabello Mayero) Three: Use your brand as leverage to strike a favorable deal. There were other investors to pay as much or ... he does not use Twitter Twitter, Nike’s Jordan Twitter ...
Michael Jordan makes more money now than when he played
It’s good to be Michael Jordan. Even if you do own the Bobcats. Last year, Jordan made twice as much money as he did with his largest ... the past year mainly through his endorsement deals with Nike, Gatorade, Hanes, Upper Deck, 2K Sports and Five ...
Can Nike Just Do It?
CAN NIKE JUST DO IT? Philip H ... Sure, when retired basketball star Michael Jordan turned up in a Chicago White Sox uniform on Major League Baseball's spring-training circuit, Nike turned it into a traveling merchandise show--much to the chagrin of ...
How Nike Continues To Just Do It Again And Again
Nike’s big branding weapons The two biggest weapons in Nike’s branding arsenal are (1) the Nike Swoosh logo and (2) the emphasis on hero athletes – in this case basketball legend Michael Jordan ... much less to create a commercial that became its own ...