Copyright your lyrics. Make a demo cd. Submit your lyrics to record producers and agents.Build pages on social networking websites. MySpace, Facebook and eHow are taking the world by storm as top networking websites, and lastly go to industry mixers.
A website, also written as Web site, web site, or simply site, is a set of related web pages served from a single web domain. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address known as a Uniform Resource Locator. All publicly accessible websites collectively constitute the World Wide Web.
A webpage is a document, typically written in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). A webpage may incorporate elements from other websites with suitable markup anchors.
Webpages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user of the webpage content. The user's application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal.
The pages of a website can usually be accessed from a simple Uniform Resource Locator (URL) called the web address. The URLs of the pages organize them into a hierarchy, although hyperlinking between them conveys the reader's perceived site structure and guides the reader's navigation of the site which generally includes a home page with most of the links to the site's web content, and a supplementary about, contact and link page.
Some websites require a subscription to access some or all of their content. Examples of subscription websites include many business sites, parts of news websites, academic journal websites, gaming websites, file-sharing websites, message boards, web-based email, social networking websites, websites providing real-time stock market data, and websites providing various other services (e.g., websites offering storing and/or sharing of images, files and so forth).
The World Wide Web (WWW) was created in 1990 by CERN physicist Tim Berners-Lee. On 30 April 1993, CERN announced that the World Wide Web would be free to use for anyone.
Before the introduction of HTML and HTTP, other protocols such as File Transfer Protocol and the gopher protocol were used to retrieve individual files from a server. These protocols offer a simple directory structure which the user navigates and chooses files to download. Documents were most often presented as plain text files without formatting, or were encoded in word processor formats.
Websites have many functions and can be used in various fashions; a website can be a personal website, a commercial website, a government website or a nonprofit organization website. Websites can be the work of an individual, a business or other organization, and are typically dedicated to a particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, can be blurred.
Websites are written in, or dynamically converted to, HTML (Hyper Text Markup Language) and are accessed using a software interface classified as a user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptops, PDAs and cell phones.
A website is hosted on a computer system known as a web server, also called an HTTP server. These terms can also refer to the software that runs on these systems which retrieves and delivers the web pages in response to requests from the website's users. Apache is the most commonly used web server software (according to Netcraft statistics) and Microsoft's IIS is also commonly used. Some alternatives, such as Lighttpd, Hiawatha or Cherokee, are fully functional and lightweight.
A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in Hypertext Markup Language (HTML).
Simple forms or marketing examples of websites, such as classic website, a five-page website or a brochure website are often static websites, because they present pre-defined, static information to the user. This may include information about a company and its products and services through text, photos, animations, audio/video and interactive menus and navigation.
This type of website usually displays the same information to all visitors. Similar to handing out a printed brochure to customers or clients, a static website will generally provide consistent, standard information for an extended period of time. Although the website owner may make updates periodically, it is a manual process to edit the text, photos and other content and may require basic website design skills and software.
In summary, visitors are not able to control what information they receive via a static website, and must instead settle for whatever content the website owner has decided to offer at that time.
They are edited using four broad categories of software:
Static websites may still use server side includes (SSI) as an editing convenience, such as sharing a common menu bar across many pages. As the site's behaviour to the reader is still static, this is not considered a dynamic site.
A dynamic website is one that changes or customizes itself frequently and automatically, based on certain criteria.
The first type is a web page with dynamic code. The code is constructed dynamically on the fly using active programming language instead of plain, static HTML.
A website with dynamic code refers to its construction or how it is built, and more specifically refers to the code used to create a single web page. A dynamic web page is generated on the fly by piecing together certain blocks of code, procedures or routines. A dynamically generated web page would recall various bits of information from a database and put them together in a pre-defined format to present the reader with a coherent page. It interacts with users in a variety of ways including by reading cookies recognizing users' previous history, session variables, server side variables etc., or by using direct interaction (form elements, mouse overs, etc.). A site can display the current state of a dialogue between users, monitor a changing situation, or provide information in some way personalized to the requirements of the individual user.
The second type is a website with dynamic content displayed in plain view. Variable content is displayed dynamically on the fly based on certain criteria, usually by retrieving content stored in a database.
A website with dynamic content refers to how its messages, text, images and other information are displayed on the web page, and more specifically how its content changes at any given moment. The web page content varies based on certain criteria, either pre-defined rules or variable user input. For example, a website with a database of news articles can use a pre-defined rule which tells it to display all news articles for today's date. This type of dynamic website will automatically show the most current news articles on any given date. Another example of dynamic content is when a retail website with a database of media products allows a user to input a search request for the keyword Beatles. In response, the content of the web page will spontaneously change the way it looked before, and will then display a list of Beatles products like CDs, DVDs and books.
There are a wide range of software systems, such as CGI, Java Servlets and Java Server Pages (JSP), PHP, Perl, Python, and Ruby programming languages, Active Server Pages and ColdFusion (CFML) that are available to generate dynamic web systems and dynamic sites. Sites may also include content that is retrieved from one or more databases or by using XML-based technologies such as RSS.
Static content may also be dynamically generated either periodically, or if certain conditions for regeneration occur (cached) in order to avoid the performance loss of initiating the dynamic engine on a per-user or per-connection basis.
Turning a website into an income source is a common practice for web developers and website owners. There are several methods for creating a website business which fall into two broad categories, as defined below.
Some websites derive revenue by selling advertising space on their site either through direct sales or through an advertising network. (see Contextual advertising).
Some websites derive revenue by offering products or services for sale. In the case of e-commerce websites, the products or services may be purchased at the website itself, by entering credit card or other payment information into a payment form on the site. While most business websites serve as a shop window for existing brick and mortar businesses, it is increasingly the case that some websites are businesses in their own right; that is, the products they offer are only available for purchase on the web.
Websites occasionally derive income from a combination of these two practices. For example, a website such as an online auctions website may charge the users of its auction service to list an auction, but also display third-party advertisements on the site, from which it derives further income.
The form "website" has become the most common spelling, but "Web site" (capitalised) and "web site" are also widely used, though declining. Some academia, some large book publishers, and some dictionaries still use "Web site", reflecting the origin of the term in the proper name World Wide Web. There has also been similar debate regarding related terms such as web page, web server, and webcam.
Among leading style guides, the Reuters style guide, The Chicago Manual of Style, and the AP Stylebook (since April 2010) all recommend "website".
Among leading dictionaries and encyclopedias, the Canadian Oxford Dictionary prefers "website", and the Oxford English Dictionary changed to "website" in 2004. Wikipedia also uses "website", but Encyclopædia Britannica uses both "Web site" and "Website". Britannica's Merriam-Webster subsidiary uses "Web site", recognising "website" as a variant.
Among leading language-usage commentators, Garner's Modern American Usage acknowledges that "website" is the standard form, but Bill Walsh, of The Washington Post, argues for using "Web site" in his books and on his website (however, The Washington Post itself uses "website").
Among major Internet technology companies and corporations, Google uses "website", as does Apple, though Microsoft uses both "website" and "web site".
Websites can be divided into two broad categories - static and interactive. Interactive sites are part of the Web 2.0 community of sites, and allow for interactivity between the site owner and site visitors. Static sites serve or capture information but do not allow engagement with the audience directly.
There are many varieties of websites, each specializing in a particular type of content or use, and they may be arbitrarily classified in any number of ways. A few such classifications might include:
Some websites may be included in one or more of these categories. For example, a business website may promote the business's products, but may also host informative documents, such as white papers. There are also numerous sub-categories to the ones listed above. For example, a porn site is a specific type of e-commerce site or business site (that is, it is trying to sell memberships for access to its site) or have social networking capabilities. A fansite may be a dedication from the owner to a particular celebrity.
Websites are constrained by architectural limits (e.g., the computing power dedicated to the website). Very large websites, such as Facebook, Yahoo!, Microsoft, and Google employ many servers and load balancing equipment such as Cisco Content Services Switches to distribute visitor loads over multiple computers at multiple locations. As of early 2011, Facebook utilized 9 data centers with approximately 63,000 servers.
In February 2009, Netcraft, an Internet monitoring company that has tracked Web growth since 1995, reported that there were 215,675,903 websites with domain names and content on them in 2009, compared to just 19,732 websites in August 1995.
The Webby Awards, Favourite Website Awards, Interactive Media Awards and WebAwards are prominent award organizations recognizing the world's best websites.
Myspace (stylized as myspace, previously stylized as MySpace and My_____) is a social networking service with a strong music emphasis owned by Specific Media LLC and pop music singer and actor Justin Timberlake. Myspace was launched in August 2003 and is headquartered in Beverly Hills, California. In June 2012, Myspace had 25 million unique U.S. visitors.
Myspace was founded in 2003 and was acquired by News Corporation in July 2005 for $580 million. From 2005 until early 2008, Myspace was the most visited social networking site in the world, and in June 2006 surpassed Google as the most visited website in the United States. In April 2008, Myspace was overtaken by Facebook in the number of unique worldwide visitors, and was surpassed in the number of unique U.S. visitors in May 2009, though Myspace generated $800 million in revenue during the 2008 fiscal year. Since then, the number of Myspace users has declined steadily in spite of several redesigns. As of June 2013[update], Myspace was ranked 303 by total web traffic, and 223 in the United States.
Myspace had a significant influence on pop culture and music and created a gaming platform that launched the successes of Zynga and Rock You, among others. The site also started the trend of creating unique URLs for companies and artists.
In June 2009, Myspace employed approximately 1,600 workers. Since then the company has undergone several rounds of layoffs and by June 2011, Myspace had reduced its staff to around 200. In June 2011, Specific Media Group and Justin Timberlake jointly purchased the company for approximately $35 million.
In August 2003, several eUniverse employees with Friendster accounts saw potential in its social networking features. The group decided to mimic the more popular features of the website. Within 10 days, the first version of Myspace was ready for launch, implemented using ColdFusion. A complete infrastructure of finance, human resources, technical expertise, bandwidth, and server capacity was available for the site. The project was overseen by Brad Greenspan (eUniverse's Founder, Chairman, CEO), who managed Chris DeWolfe (MySpace's starting CEO), Josh Berman, Tom Anderson (MySpace's starting president), and a team of programmers and resources provided by eUniverse.
The first Myspace users were eUniverse employees. The company held contests to see who could sign up the most users. eUniverse used its 20 million users and e-mail subscribers to breathe life into MySpace, and move it to the head of the pack of social networking websites. A key architect was tech expert Toan Nguyen who helped stabilize the Myspace platform when Brad Greenspan asked him to join the team. Co-founder and CTO Aber Whitcomb played an integral role in software architecture, utilizing the, then, superior development speed of ColdFusion over other dynamic database driven server-side languages of the time. Despite over ten times the number of developers, Friendster, which was developed in JavaServer Pages (jsp), could not keep up with the speed of development of Myspace and cfm.
The MySpace.com domain was originally owned by YourZ.com, Inc., intended until 2002 for use as an online data storage and sharing site. By 2004, it was transitioned from a file storage service to a social networking site. A friend, who also worked in the data storage business, reminded Chris DeWolfe that he had earlier bought the domain MySpace.com. DeWolfe suggested they charge a fee for the basic Myspace service. Brad Greenspan nixed the idea, believing that keeping Myspace free was necessary to make it a successful community.
Myspace quickly gained popularity among teenage and young adult social groups.
Some employees of Myspace, including DeWolfe and Berman, were able to purchase equity in the property before MySpace and its parent company eUniverse (now renamed Intermix Media) was bought. In July 2005, in one of the company's first major Internet purchases, Rupert Murdoch's News Corporation (the parent company of Fox Broadcasting and other media enterprises) purchased Myspace for US$580 million. News Corporation had beat out Viacom by offering a higher price for the website, and the purchase was seen as a good investment at the time. Of the $580 million purchase price, approximately $327 million has been attributed to the value of Myspace according to the financial adviser fairness opinion. Within a year, Myspace had tripled in value from its purchase price. Tom Freston, chief executive officer of ViaCom, meanwhile lost his job soon after losing the bidding war for Myspace. News Corporation saw the purchase as a way to capitalize on Internet advertising, and drive traffic to other News Corporation properties.
In January 2006, Fox announced plans to launch a UK version of Myspace in a bid to "tap into the UK music scene" which they have since done. They released a version in China and have since launched similar versions in other countries.
The 100 millionth account was created on August 9, 2006, in the Netherlands.
On November 1, 2007, Myspace and Bebo joined the Google-led OpenSocial alliance, which already included Friendster, Hi5, LinkedIn, Plaxo, Ning and SixApart. OpenSocial was to promote a common set of standards for software developers to write programs for social networks. Facebook remained independent. Google had been unsuccessful in building its own social networking site Orkut in the U.S. market and was using the alliance to present a counterweight to Facebook.
By late 2007 into 2008, Myspace was considered the leading social networking site, and consistently beat out main competitor Facebook in traffic. Initially, the emergence of Facebook did little to diminish Myspace's popularity; at the time, Facebook was targeted only at college students. At its peak, when News Corp attempted to merge it with Yahoo! in 2007, Myspace was valued at $12 billion.
On April 19, 2008, Facebook overtook Myspace in the Alexa rankings. Since then, Myspace has seen a continuing loss of membership, and there are several suggestions for its demise, including the fact that it stuck to a "portal strategy" of building an audience around entertainment and music, whereas Facebook and Twitter continually launched new features to improve the social-networking experience.
A former Myspace executive suggested that the US $900 million three-year advertisement deal with Google, while being a short-term cash windfall, was a handicap in the long run. That deal required Myspace to place even more ads on its already heavily advertised space, which made the site slow, more difficult to use, and less flexible. Myspace could not experiment with its own site without forfeiting revenue, while rival Facebook was rolling out a new clean site design.
While Facebook focused on creating a platform that allowed outside developers to build new applications, Myspace built everything in-house. Shawn Gold, Myspace's former head of marketing and content, said "Myspace went too wide and not deep enough in its product development. We went with a lot of products that were shallow and not the best products in the world." The products division had introduced many features (communication tools such as instant messaging, a classifieds program, a video player, a music player, a virtual karaoke machine, a self-serve advertising platform, profile-editing tools, security systems, privacy filters, and Myspace book lists, among others). However, the features were often buggy and slow as there was insufficient testing, measuring, and iterating.
Danah Boyd, a senior researcher at Microsoft Research, noted of social networking websites that Myspace and others were a very peculiar business—one in which companies might serially rise, fall, and disappear, as "Influential peers pull others in on the climb up—and signal to flee when it's time to get out". The volatility of social networks was exemplified in 2006 when Connecticut Attorney General Richard Blumenthal launched an investigation into children's exposure to pornography on Myspace; the resulting media frenzy and Myspace's inability to build an effective spam filter gave the site a reputation as a "vortex of perversion". Around that time, specialized social media companies such as Twitter formed and began targeting Myspace users, while Facebook rolled out communication tools which were seen as safe in comparison to Myspace. Boyd compared the shift of white, middle-class kids from the "seedy" Myspace to the "supposedly safer haven" of Facebook, to the "white flight" from American cities; the perception of Myspace eventually drove advertisers away as well. In addition, Myspace had particular problems with vandalism, phishing, malware and spam which it failed to curtail, making the site seem inhospitable.
These have been cited as factors why users, who as teenagers were Myspace's strongest audience in 2006 and 2007, had been migrating to Facebook. Facebook, which started strong with the 18-to-24 group (mostly college students), has been much more successful than Myspace at attracting older users.
In 2009, around the time that Myspace underwent layoffs and a management shakeup, the site "relied on drastic redesigns as Hail Mary passes to get users back". However this may have backfired for Myspace, as it is noted that users generally disliked interface tweaks on rival Facebook (which avoided major site redesigns). In June 2009, MySpace laid off 30 percent of its U.S. workforce.
Chairman and CEO Rupert Murdoch was said to be frustrated that Myspace never met expectations, as a distribution outlet for Fox studio content, and missing the US$1 billion mark in total revenues. That resulted in DeWolfe and Anderson gradually losing their status within Murdoch's inner circle of executives, plus DeWolfe's mentor Peter Chernin, the President and COO of News Corp. who was based in Los Angeles, departed the company. Former AOL executive Jonathan Miller, who joined News Corp in charge of the digital media business, was in the job for three weeks when he shuffled Myspace's executive team in April 2009. Myspace President Tom Anderson stepped down while Chris DeWolfe was replaced as Myspace CEO by former Facebook COO Owen Van Natta. A News Corp. meeting in March 2009 over the direction of Myspace was reportedly the catalyst for that management shakeup, with the Google search deal about to expire, the departure of key personnel (Myspace's COO, SVP of engineering, and SVP of strategy) to form a startup. Furthermore, the opening of extravagant new offices around the world was questioned, as rival Facebook did not have similarly expensive expansion plans yet it still attracted international users at a rapid rate. The changes to Myspace's executive ranks was followed in June 2009 by a layoff of 37.5% of its workforce, reducing employees from 1,600 to 1,000.
Myspace has attempted to redefine itself as a social entertainment website, with more of a focus on music, movies, celebrities, and TV, instead of a social networking website. Myspace also developed a linkup with Facebook that would allow musicians and bands to manage their Facebook profiles. CEO Mike Jones was quoted as saying that Myspace now is a "complementary offer" to Facebook Inc., which is "not a rival anymore."
In March 2011, market research figures released by comScore suggested that Myspace had lost 10 million users between January and February 2011, and that it had fallen from 95 million to 63 million unique users during the previous twelve months. Myspace registered its sharpest audience declines in the month of February 2011, as traffic fell 44% from a year earlier to 37.7 million unique U.S. visitors. Advertisers have been reported as unwilling to commit to long term deals with the site.
In late February 2011, News Corp officially put the site up for sale, which was estimated to be worth $50–200 million. Losses from last quarter of 2010 were $156 million, over double of the previous year, which dragged down the otherwise strong results of parent News Corp. The deadline for bids, May 31, 2011, passed without any above the reserve price of $100 million being submitted It has been said that the rapid deterioration in Myspace's business during the most recent quarter deterred many potent suitors.
On June 29, 2011, Myspace announced to label partners and press via email that it had been acquired by Specific Media for an undisclosed sum. CNN reported that Myspace sold for $35 million, and noted that it was "far less than the $580 million News Corp. paid for Myspace in 2005." Rupert Murdoch went on to call the Myspace purchase a "huge mistake." Time Magazine compared News Corporation's purchase of Myspace to Time Warner's purchase of AOL – a conglomerate trying to stay ahead of the competition. Many former executives have gone onto further success after departing Myspace.
Many games operated by popular developers such as Zynga, RockYou, and Playdom have closed their operations on Myspace. On June 11, 2012, MySpace dropped all games from their platform with little or no notice to the gaming community. In May 2012, the company settled with the U.S. Federal Trade Commission (FTC) regarding privacy concerns which included a 20-year regulatory privacy assessment program similar to that of Facebook and Google.
In the October 2011, Justin Timberlake said, "I don't have anything on my plate other than think-tanking a lot of different ideas for MySpace". In January 2012, the company announced at CES that it would introduce MySpace TV with Panasonic.
On September 24, 2012, Justin Timberlake, who has an ownership stake in the company, tweeted a link to a video showing a redesigned Myspace, which is dubbed the "new Myspace". During the months following Timberlake's tweet Myspace began its closed beta testing phase for new.myspace.com. The new site requires a new sign up process by either signing up with information from "Myspace Classic", Facebook, Twitter, or by providing information yourself.][ The main features of the New Myspace are a "Type to Search" feature where the user simply starts typing and a search display screen appears with the most relevant hits for that search.][ Another feature is the streaming music player where users can queue songs, create mixes or playlists, or start a radio station from a song much like Pandora Radio. The overall layout of the New Myspace is a sideways scroll style where users scroll side to side rather than up and down.][ Around midnight on Sunday January 13, 2013, new Myspace entered its open beta phase.
On 5 June 2013, MySpace announced that it would be shutting down all games on its platform, though no date was given. It did so on 11 June.
On 12 June 2013, Myspace announced the launch of a mobile app to accompany the new Myspace. The app allows users to listen to personal radio stations, as well those created by artists. It also allows users to create animated GIF files. Originally only available for the iPhone the app is slated for future release on the Android mobile operating system.
On 13 June 2013, it was reported that MySpace deleted nearly all existing user content and discontinued "Classic MySpace" without consulting its remaining users in a reset of the site. The mass deletion, which took place without giving users any warning or opportunity to back up their personal data, caused an unprecedented outcry from thousands of users who had lost years' worth of blog entries, emails from loved ones who had since died, evidence related to pending court cases, and games in which they had made considerable monetary investments. Many users continue to demand that MySpace reinstate MySpace Classic as an alternative to the new MySpace.
Bulletins are posts that are posted on to a "bulletin board" for everyone on a Myspace user's friends list to see. Bulletins can be useful for contacting an entire friends list without resorting to messaging users individually. They have also become the primary attack point for phishing. Bulletins are deleted after ten days.
Myspace had a "Groups" feature that allowed a group of users to share a common page and message board. Groups could be created by anybody, and the moderator of the group could choose for anyone to join, or to approve or deny requests to join. In November 2010, the group feature was turned off; a user clicking on the "Groups" link in the features menu was led to a page that announced that groups were being revamped, and the user could sign up to be informed of when groups would come back. However, As of May 2012 it now states in the Help page "For now, Myspace groups are not available. This is part of an ongoing effort to simplify Myspace and improve the experience for everyone. Although we removed groups, Myspace is still the perfect destination to stay connected."
In early 2006, Myspace introduced Myspace IM, an instant messenger that uses one's Myspace account as a screen name. A Myspace user logs into the client using the same e-mail associated with his or her Myspace account. Unlike other parts of MySpace, Myspace IM is stand-alone software for Microsoft Windows. Users who use Myspace IM get instant notification of new Myspace messages, friend requests, and comments. Myspace IM was added as a default feature of Myspace by the end of 2009.
In early 2007, Myspace introduced MySpaceTV, a service similar to the YouTube video sharing website. Myspace has been showing videos as early as 2006, but it has changed it name to MySpaceTV for a while. In 2009, MySpaceTV reverted to Myspace Video once again. Myspace Video continues to be not as popular as other video sharing sites such as YouTube, but many sites had partnered with Myspace such as Hulu to promote their media to the Myspace community.
There were a variety of environments in which users could access Myspace content on their mobile phone. American mobile phone provider Helio released a series of mobile phones in early 2006 that could utilize a service known as Myspace Mobile to access and edit one's profile and communicate with, and view the profiles of other members. Additionally, UIEvolution and Myspace developed a mobile version of Myspace for a wider range of carriers, including AT&T, Vodafone and Rogers Wireless.
In April 2007, Myspace launched a news service called Myspace News which displays news from RSS feeds that users submit. It also allows users to rank each news story by voting for it. The more votes a story gets, the higher the story moves up the page.
Full service classifieds listing offered beginning in August 2006. It has grown by 33 percent in one year since inception. Myspace Classifieds was launched right at the same time the site appeared on the internet.
In 2008, Myspace introduced an API with which users could create applications for other users to post on their profiles. The applications are similar to the Facebook applications. In May 2008, Myspace had added some security options regarding interaction with photos and other media. Many applications that are popular on Myspace had spin off versions on Facebook. The Myspace app Mafia Wars has become a Facebook sensation as well. On the other hand, Facebook applications such as Bumper Stickers and Farmville has been used in Myspace and was popular as well. Many application partnerships such as Zygna and Slide has been responsible from creating third party apps for use on both Myspace and Facebook, along with for use in the iTunes app store. However, on June 6, 2013, Myspace announced that it would no longer support game applications.][
Launched April 29, 2008, ksolo.myspace.com is a combination of Myspace and kSolo, which allows users to upload audio recordings of themselves singing onto their profile page. Users' friends are able to rate the performances. A video feature is not yet available, but Tom Anderson, Myspace co-founder and president, states that it is in the works.
Myspace Polls is a feature on Myspace that was brought back in 2008 to enable users to post polls on their profile and share them with other users.
MySpace uses an implementation of Telligent Community for its forum system.
In 2009, Myspace also added a new status update feature. If a Myspace user has a Twitter account, the tweet will also update the Myspace status. (Facebook also has a similar feature.) It does, however, require that the two accounts be synched up together.
Moods are small emoticons that are used to depict a mood the user is in. The feature was added in July 2007. The mood feature as of 2010 is not included by default with the status updates, but could be shared on the homepage as a separate update.
Profiles contain two standard "blurbs": "About Me" and "Who I'd Like to Meet" sections. Profiles also contain an "Interests" section and a "Details" section. In the "Details" section, "Status" and "Zodiac Sign" fields will always display. However, fields in these sections will not be displayed if members do not fill them in. Profiles also contain a blog with standard fields for content, emotion, and media. Myspace also supports uploading images. One of the images can be chosen to be the "default image", the image that will be seen on the profile's main page, search page, and as the image that will appear to the side of the user's name on comments, messages, etc. A photo editor powered by Fotoflexer is available which can not only crop images and adjust contrast but also convert the image to a cartoon or a line drawing made with neon lights, or put the user's face in a photo of a $100 bill. Flash, such as on MySpace's video service, can be embedded. Blogging features are also available. These features could be hidden on a profile by using the module customizer or using HTML and CSS codes. Photos could be displayed on the Myspace profile instead of a link that it was used in previous years. Photos can be made into a slide show.
Below the User's Friends Space (by default) is the "comments" section, wherein the user's friends may leave comments for all viewers to read. Myspace users have the option to delete any comment or require all comments to be approved before posting. If a user's account is deleted, every comment left on other profiles by that user will be deleted, and replaced with the comment saying "This Profile No Longer Exists". The option of using HTML in comments could be enabled or disabled.
A user can also change the general appearance of his or her page by entering CSS (in a <style> ... </style> element) into one of these fields to override the page's default style sheet using Myspace editors. This is often used to tweak fonts and colors. The fact that the user-added CSS is located in the middle of the page (rather than being located in the <head> element) means that the page will begin to load with the default Myspace layout before abruptly changing to the custom layout. A special type of modification is a div overlay, where the default layout is dramatically changed by hiding default text with <div> tags and large images.
There are several independent web sites offering Myspace layout design utilities which let a user select options and preview what their page will look like with them.
In 2008, Myspace launched a new Profile 2.0 as the next generation of the Myspace profile. Profile 2.0 features a cleaner interface and the ability to hide or show modules of the profile, along with customize the position of the module on the profile. Profile 2.0 layouts were released on the internet quickly as the use of the classic Myspace layouts do not work with profile 2.0. Profile 2.0 also was criticized for not looking right when trying to add custom CSS. To add custom CSS, the original theme has to be scrapped and many Myspace tweaks were not functional in the Profile 2.0 layout. In 2010, Myspace abandoned the Profile 1.0 layout and made Profile 2.0 the standard features of the profile. That promoted a cleaner interface and many themes are prepackaged with the customizer, along with the make a custom theme using various parameters of profile editing. Applications are used for decoration. While Profile 2.0 was the standard layout, a new profile was launched as an optional upgrade. The new profile was launched to keep up with the trends of the modern profile interface and attempts to give it a simpler and more mature design. Profile 3.0 intends to enable users more flexible customization and simpler theme building, but is not much different from the Profile 2.0 interface.
In late 2003 Fin Leavell encoded his personal music into a Myspace profile, becoming the first Myspace musician.
Myspace profiles for musicians in the website's Myspace Music section differ from normal profiles in allowing artists to upload their entire discographies consisting of MP3 songs. The uploader must have rights to use the songs (e.g. their own work, permission granted, etc.). Unsigned musicians can use Myspace to post and sell music using SNOCAP, which proved popular among Myspace users.
Shortly after Myspace was sold to Rupert Murdoch, the owner of Fox News and 20th Century Fox, in 2005, they launched their own record label, MySpace Records, in an effort to discover unknown talent currently on Myspace Music. Regardless of the artist already being famous or still looking for a break into the industry, artists can upload their songs onto Myspace and have access to millions of people on a daily basis. Some well known singers such as Lily Allen, Owl City, Sean Kingston, Arctic Monkeys and Drop Dead, Gorgeous gained fame through Myspace. The availability of music on this website continues to develop, largely driven by young talent. Over eight million artists have been discovered by Myspace and many more continue to be discovered daily. In late 2007, the site launched The MySpace Transmissions, a series of live-in-studio recordings by well-known artists.
Myspace, in 2008, redesigned its music page adding new features for all musicians. These new features include the users' ability to create playlists, resembling the functions of Last.fm and other social music websites, along with the popular ProjectPlaylist that is popular on profiles. The new music features also archive songs from many popular artists, resembling the services of iTunes and Napster. In March 2010, listening to the full song in the search results has been disabled and replaced by 30 second samples. Myspace music also suggests songs based on the songs you are currently listening to or the songs you had added to the playlist, making it a music discovery tool. Myspace Music also added an improved playlist feature and artist profile, along with better music suggestion features, making it one of the highest rated and advanced music discovery sites on the Web.][ The site features charts similar to Billboard charts and it keeps track of the most popular music liked by users of all genres. It also enables user to view popular music in other countries of the world, mostly in Europe and major Asian countries such as China and Russia.
Throughout 2007 and 2008, Myspace redesigned many of the features of its site in both layout and in function. One of the first functions to be redesigned was the user home page, with features such as status updates, applications, and subscriptions being added in order to compete with Facebook. In 2008, the Myspace homepage was redesigned. Myspace Music was redecorated in 2008 and 2009, making it more like an online music store similar to iTunes and Rhapsody, along with the ability to create playlists. The use of Playlist.com on Myspace was abolished after the new Myspace music was launched. Some of the classic features of Myspace music, such as the artist directory, were also abolished.][
On March 10, 2010, Myspace had some new features added like recommendation engine for new users which suggests games, music and videos based on their previous search habits. The security on Myspace was also accounted to, with the criticism of Facebook, to make it a safer site. The security of Myspace enables users to choose if the content could be viewed for Friends Only, 18 and older, or Everyone. The website will also release several mobile micro applications for Myspace gamers besides sending them games alerts. The site may release 20 to 30 micro apps and go mobile in 2011.
In Summer 2010, the color scene of Myspace changed. The classic blue was replaced by a more white interface, to resemble the look and feel of Facebook, and to attract users of Facebook to join or rejoin Myspace. The simplification of the navigation bar also made it easier to find features quickly. In August 2010, the home page was modified to give new room for the Myspace Stream and to make it resemble Facebook further. Profile 3.0 was launched as well, which was an upgrade from profile 2.0. That enabled users to have more creativity with a simpler interface. Templates, like profile 2.0, are added too but it also enabled simpler template creation methods and module control. Building templates has become simpler; without the use of custom HTML or CSS, users can upload photos from their computers or find background images on the Internet by typing a URL, to give it more of a personal, more sentimental and individualist image than the prepackaged layout sites that were used before. HTML and CSS can be still used on the profile, but an HTML or CSS module must be added to promote a neater layout but still use the sponsored layout sites.
In September 2010, Myspace continued to work on improving the website. A photos section was added and the Fotoflexer app was added to photos. Myspace also enabled users to integrate their Myspace activity to their Twitter and Facebook accounts, to attract and show others that they are still on Myspace and to bring users back to Myspace. Myspace Movies was also added to promote movies and movie related media.
In October 2010, Myspace introduced a beta version of a new site design on a limited scale, with plans to switch all interested users to the new site in late November. Chief executive Mike Jones said the site is no longer competing with Facebook as a general social networking site. Instead, Myspace would be music-oriented and would target younger people. Jones believed most younger users would continue to use the site after the redesign, though older users might not. The goal of the redesign is to increase the number of Myspace users and how long they spend there. On October 26, BTIG analyst Richard Greenfield said, "Most investors have written off MySpace now," and he was unsure whether the changes would help the company recover.
In November 2010, MySpace changed its logo to coincide with the new site design. The word "my" appears in the Helvetica font, followed by a symbol representing a space. The logo change was announced on October 8, 2010 and appeared on the site on November 11, 2010. Also that month, MySpace integrated with Facebook Connect – calling it "Mash Up with Facebook" in an announcement widely seen as the final act of acknowledging Facebook's domination of the social networking industry.
In January 2011, it was announced that the Myspace staff would be reduced by 47%. Despite the new design, user adoption continued to decrease.
In September 2012, a new redesign was announced (but no date given) making Myspace more visual and apparently optimized for tablets.
By May 2013 (presumably before), users have been able to transfer over to the new Myspace redesign.
As with other social networking services, Myspace has met criticism on a range of issues, including online privacy, child safety, and censorship.
Since early 2006, Myspace has offered the option to access the service in different regional versions. The alternative regional versions present automated content according to locality (e.g. UK users see other UK users as "Cool New People," and UK oriented events and adverts, etc.), offer local languages other than English, or accommodate the regional differences in spelling and conventions in the English-speaking world (e.g. United States: "favorites", mm/dd/yyyy; the rest of the world: "favourites", dd/mm/yyyy).
Sites currently offered are:
On February 5, 2008, Myspace set up a developer platform which allows developers to share their ideas and write their own Myspace applications. The opening was inaugurated with a workshop at the MySpace, San Francisco offices two weeks before the official launch. The MDP is based on the OpenSocial API which was presented by Google in November 2007 to support social networks to develop social and interacting widgets and can be seen as an answer to Facebook's developer platform. The first public beta of the Myspace Apps was released on March 5, 2008, with around 1,000 applications available.
At QCon London 2008, Myspace Chief Systems Architect Dan Farino indicated that Myspace was sending 100 gigabits of data per second out to the Internet, of which 10 gigabits was HTML content and the remainder was media such as videos and pictures. The server infrastructure consists of over 4,500 web servers (running Windows Server 2003, IIS 6.0, ASP.NET and .NET Framework 3.5), over 1,200 cache servers (running 64-bit Windows Server 2003), and over 500 database servers (running 64-bit Windows Server 2003 and SQL Server 2005) as well as a custom distributed file system which runs on Gentoo Linux.
As of 2009, Myspace has started migrating from HDD to SSD technology in some of their servers, resulting in space and power usage savings.
Myspace operates solely on revenues generated by advertising as its revenue model possesses no user-paid features. Through its Web site and affiliated ad networks, Myspace is second only to Yahoo! in its capacity to collect data about its users and thus in its ability to use behavioral targeting to select the ads each visitor sees.
On August 8, 2006, search engine Google signed a $900 million deal to provide a Google search facility and advertising on Myspace. Myspace has proven to be a windfall for many smaller companies that provide widgets or accessories to the social networking giant. Companies such as Slide.com, RockYou, and YouTube were all launched on Myspace as widgets providing additional functionality to the site. Other sites created layouts to personalize the site and made hundreds of thousands of dollars for its owners most of whom were in their late teens and early twenties.
In November 2008, Myspace announced that user-uploaded content that infringed on copyrights held by MTV and its subsidiary networks would be redistributed with advertisements that would generate revenue for the companies.
On November 18, 2009, Imeem was acquired by Myspace Music for an undisclosed amount. After the acquisition was completed on December 8, 2009, it was confirmed that Myspace Music bought Imeem for less than US$1 million in cash. Myspace has also stated that they will be transitioning Imeem's users, and migrating all their play lists over to Myspace Music. On January 15, 2010, Myspace began restoring Imeem playlists.
YouTube debuted in April 2005, and it quickly gained popularity on Myspace due to Myspace users' ability to embed YouTube videos in their Myspace profiles. Realizing the competitive threat to the new Myspace Videos service, Myspace banned embedded YouTube videos from its user profiles. Myspace users widely protested the ban, prompting Myspace to lift the ban shortly thereafter.
Since then YouTube has become one of the fastest-growing websites on the World Wide Web, outgrowing MySpace's reach according to Alexa Internet. In July 2006 several news organizations reported that YouTube had overtaken Myspace. In a September 2006 investor meeting, News Corp. COO Peter Chernin stated that: "If you look at virtually any Web 2.0 application, whether it's YouTube, whether it's Flickr, whether it's Photobucket or any of the next-generation Web applications, almost all of them are really driven off the back of MySpace. Given that most of their traffic comes from us if we build adequate if not superior competitors, I think we ought to be able to match them if not exceed them."
Along with its website redesign, Myspace also completely redesigned their mobile application. The resigned app in the Apple App Store was released in early June 2013. The app features a tool for users to create and edit gif images and post them to their Myspace stream. The app also allows users to stream available 'live streams' of concerts through the mobile app. New users are able to join myspace from the app by signing in with Facebook or Twitter or by signing up with email.
The Myspace mobile app is currently available in the Apple App Store with an Android version coming soon. The mobile web app can be accessed by visiting myspace.com from a mobile device.
The Myspace app offers 10 filters that can be added when the user has just taken a photo or just created a gif.
The app allows users to play Myspace radio channels from the device. Users can select from genre stations, featured stations, and user or artist stations. A user can build their own station by connecting and listening to songs on Myspace's desktop website. The user is given 6 skips on each station.
Facebook is an online social networking service, whose name stems from the colloquial name for the book given to students at the start of the academic year by some university administrations in the United States to help students get to know each other. It was founded in February 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities before opening to high school students, and eventually to anyone aged 13 and over. Facebook now allows any users who declare themselves to be at least 13 years old to become registered users of the site.
Users must register before using the site, after which they may create a personal profile, add other users as friends, exchange messages, and receive automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends". As of September 2012, Facebook has over one billion active users, of which 8.7% are fake. According to a May 2011 Consumer Reports survey, there are 7.5 million children under 13 with accounts and 5 million under 10, violating the site's terms of service.
In May 2005, Accel partners invested $12.7 million in Facebook, and Jim Breyer added $1 million of his own money to the pot. A January 2009 Compete.com study ranked Facebook as the most used social networking service by worldwide monthly active users. Entertainment Weekly included the site on its end-of-the-decade "best-of" list, saying, "How on earth did we stalk our exes, remember our co-workers' birthdays, bug our friends, and play a rousing game of Scrabulous before Facebook?" Facebook eventually filed for an initial public offering on February 1, 2012, and was headquartered in Menlo Park, California. Facebook Inc. began selling stock to the public and trading on the NASDAQ on May 18, 2012. Based on its 2012 income of USD 5.1 Billion, Facebook joined the Fortune 500 list for the first time, being placed at position of 462 on the list published in May 2013.
Mark Zuckerberg wrote Facemash, the predecessor to Facebook, on October 28, 2003, while attending Harvard as a sophomore. According to The Harvard Crimson, the site was comparable to Hot or Not, and "used photos compiled from the online facebooks of nine houses, placing two next to each other at a time and asking users to choose the 'hotter' person"
To accomplish this, Zuckerberg hacked into the protected areas of Harvard's computer network and copied the houses' private dormitory ID images. Harvard at that time did not have a student "Facebook" (a directory with photos and basic information), though individual houses had been issuing their own paper facebooks since the mid-1980s. Facemash attracted 450 visitors and 22,000 photo-views in its first four hours online.
The site was quickly forwarded to several campus group list-servers, but was shut down a few days later by the Harvard administration. Zuckerberg faced expulsion and was charged by the administration with breach of security, violating copyrights, and violating individual privacy. Ultimately, the charges were dropped. Zuckerberg expanded on this initial project that semester by creating a social study tool ahead of an art history final, by uploading 500 Augustan images to a website, with one image per page along with a comment section. He opened the site up to his classmates, and people started sharing their notes.
The following semester, Zuckerberg began writing code for a new website in January 2004. He was inspired, he said, by an editorial in The Harvard Crimson about the Facemash incident. On February 4, 2004, Zuckerberg launched "Thefacebook", originally located at thefacebook.com.
Six days after the site launched, three Harvard seniors, Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra, accused Zuckerberg of intentionally misleading them into believing he would help them build a social network called HarvardConnection.com, while he was instead using their ideas to build a competing product. The three complained to the Harvard Crimson, and the newspaper began an investigation. The three later filed a lawsuit against Zuckerberg, subsequently settling. The agreed settlement was for 1.2m shares which were worth $300m at Facebook's IPO.
Membership was initially restricted to students of Harvard College, and within the first month, more than half the undergraduate population at Harvard was registered on the service. Eduardo Saverin (business aspects), Dustin Moskovitz (programmer), Andrew McCollum (graphic artist), and Chris Hughes soon joined Zuckerberg to help promote the website. In March 2004, Facebook expanded to Stanford, Columbia, and Yale. It soon opened to the other Ivy League schools, Boston University, New York University, MIT, and gradually most universities in Canada and the United States.
In mid-2004, entrepreneur Sean Parker, who had been informally advising Zuckerberg, became the company's president. In June 2004, Facebook moved its base of operations to Palo Alto, California. It received its first investment later that month from PayPal co-founder Peter Thiel. The company dropped The from its name after purchasing the domain name facebook.com in 2005 for $200,000.
Facebook launched a high-school version in September 2005, which Zuckerberg called the next logical step. At that time, high-school networks required an invitation to join. Facebook later expanded membership eligibility to employees of several companies, including Apple Inc. and Microsoft. Facebook was then opened on September 26, 2006, to everyone of age 13 and older with a valid email address.
Late in 2007, Facebook had 100,000 business pages, allowing companies to attract potential customers and tell about themselves. These started as group pages, but a new concept called company pages was planned.
On October 24, 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion. Microsoft's purchase included rights to place international ads on Facebook. In October 2008, Facebook announced that it would set up its international headquarters in Dublin, Ireland. In September 2009, Facebook said that it had turned cash-flow positive for the first time. In November 2010, based on SecondMarket Inc., an exchange for shares of privately held companies, Facebook's value was $41 billion (slightly surpassing eBay's) and it became the third largest U.S. Web company after Google and Amazon.
Traffic to Facebook increased steadily after 2009. More people visited Facebook than Google for the week ending March 13, 2010.
In March 2011, it was reported that Facebook removes approximately 20,000 profiles from the site every day for various infractions, including spam, inappropriate content and underage use, as part of its efforts to boost cyber security.
In early 2011, Facebook announced plans to move to its new headquarters, the former Sun Microsystems campus in Menlo Park, California.
Release of statistics by DoubleClick showed that Facebook reached one trillion page views in the month of June 2011, making it the most visited website of those tracked by DoubleClick.
According to the Nielsen Media Research study, released in December 2011, Facebook is the second most accessed website in the US (behind Google).
In March 2012, Facebook announced App Center, an online mobile store which sells applications that connect to Facebook. The store will be available to iPhone, Android and mobile web users.
Facebook, Inc. held an initial public offering on May 17, 2012, negotiating a share price of $38 apiece, valuing the company at $104 billion, the largest valuation to date for a newly listed public company.
Facebook filed their S1 document with the Securities and Exchange Commission (SEC) on February 1, 2012. The company filed for a 5 billion initial public offering (IPO), making it one of the biggest in tech history and the biggest in Internet history. Facebook valued its stock at $38 a share, pricing the company at $104 billion, the largest valuation to date for a newly public company. The IPO raised $16 billion, making it the third largest in U.S. history. The shares began to be traded on May 18, and though the stock struggled to stay above the IPO price for most of the day, it set a new record for trading volume of an IPO, 460 million shares. The first day of trading was marred by numerous technical glitches that prevented orders from going through. Only the aforementioned technical glitches and artificial support from underwriters prevented the stock price from falling below the IPO price on the first day of trading.
Later, it was revealed that Facebook's lead underwriters, Morgan Stanley (MS), JP Morgan (JPM), and Goldman Sachs (GS) all cut their earnings forecasts for the company in the middle of the IPO roadshow. The stock continued its freefall in subsequent days, closing at 34.03 on May 21 and 31.00 on May 22. A 'circuit breaker' was used in an attempt to slow down the decline in the stock price. Securities and Exchange Commission Chairman Mary Schapiro and Financial Industry Regulatory Authority (FINRA) Chairman Rick Ketchum called for a review of the circumstances surrounding its troubled initial public offering.
Facebooks' IPO is now under investigation and has been compared to pump and dump schemes. In the meantime, a class-action lawsuit is in the works due to the trading glitches, which led to botched orders. Apparently, the glitches prevented a number of investors from selling the stock during the first day of trading while the stock price was falling - forcing them to incur bigger losses when their trades finally went through.
Additional lawsuits have been filed due to allegations that an underwriter for Morgan Stanley selectively revealed adjusted earnings estimates to preferred clients. The remaining underwriters (MS, JPM, GS) and Facebook's CEO and board are also facing litigation. It is believed that adjustments to earnings estimates were communicated to the underwriters by a Facebook financial officer, who in turn used the information to cash out on their positions while leaving the general public with overpriced shares.
By the end of May 2012, the stock lost over a quarter of its starting value, which led to the Wall Street Journal calling the IPO a "fiasco."
In July 2012, Facebook added a gay marriage icon to its timeline feature. On August 23, 2012, Facebook released an update to its iOS app, version 5.0. The app changed how data was collected and displayed to make the app faster. On January 15, 2013, Facebook announced its new product Graph Search, which provides users with a "precise answer" rather than a link to an answer by leveraging the data already present on its site. Facebook emphasized that the feature would be "privacy-aware," returning only results from content already shared with the user. The company is the subject of a lawsuit by Rembrandt Social Media for the use of patents involving the "Like" button. On April 3, 2013, Facebook unveiled Home, a user-interface layer for Android devices offering greater integration with the service. HTC announced a smartphone with Home pre-loaded, the HTC First. On April 15, 2013, Facebook announced an alliance with the National Association of Attorneys General to provide teens and parents with information on tools that to manage Facebook profiles. The partnership spanned 19 states. On April 19, 2013, Facebook officially modfied its logo to remove the faint blue line at the bottom of the "F" icon. The letter "F" moved closer to the edge of the box.
Following a campaign uniting 100 advocacy groups, Facebook agreed to update its policy on hate speech. The campaign highlighted content promoting domestic and sexual violence against women, and used over 57,000 tweets and more than 4,900 emails to create outcomes such as the withdrawal of advertising from Facebook by 15 companies, including Nissan UK, House of Burlesque and Nationwide UK. The social media website initially responded by stating that "While it may be vulgar and offensive, distasteful content on its own does not violate our policies.", but agreed on May 29, 2013 to take action after it had "become clear that our systems to identify and remove hate speech have failed to work as effectively as we would like, particularly around issues of gender-based hate."
On June 12, 2013 Facebook officially announced on its newsroom that it was introducing clickable hashtags to help users follow trending discussions or search what others are talking about on a particular topic. A July 2013 Wall Street Journal article identified the Facebook IPO as the cause of a change in the U.S.' national economic statistics, as the company home, San Mateo County, California, became the top wage-earning county in the country after the fourth quarter of 2012. The Bureau of Labor Statistics reported that the average weekly wage in the county was US$3,240, 107% higher than the previous year: "That's the equivalent of $168,000 a year, and more than more than 50% higher than the next highest county, New York County (better known as Manhattan), which came in at $2,107 a week, or roughly $110,000 a year."
Mark Zuckerberg co-created Facebook in his Harvard dorm room, 2005.
Facebook on the Ad-tech 2010
Billboard on the Thomson Reuters building welcomes Facebook to Nasdaq, 2012.
The ownership percentages of the company, As of 2012[update] are: Mark Zuckerberg: 28%, Accel Partners: 10%, Digital Sky Technologies: 10%, Dustin Moskovitz: 6%, Eduardo Saverin: 5%, Sean Parker: 4%, Peter Thiel: 3%, Greylock Partners and Meritech Capital Partners: between 1 to 2% each, Microsoft: 1.3%, Li Ka-shing: 0.8%, the Interpublic Group: less than 0.5%. A small group of current and former employees and celebrities own less than 1% each, including Matt Cohler, Jeff Rothschild, Adam D'Angelo, Chris Hughes, and Owen Van Natta, while Reid Hoffman and Mark Pincus have sizable holdings of the company. The remaining 30% or so are owned by employees, an undisclosed number of celebrities, and outside investors. Adam D'Angelo, former chief technology officer and friend of Zuckerberg, resigned in May 2008. Reports claimed that he and Zuckerberg began quarreling, and that he was no longer interested in partial ownership of the company.
Key management personnel comprise Chris Cox (VP of Product), Sheryl Sandberg (COO), and Mark Zuckerberg (Chairman and CEO). As of April 2011[update], Facebook has over 2,000 employees, and offices in 15 countries. Other managers include chief financial officer David Ebersman and public relations head Elliot Schrage.
Most of Facebook's revenue comes from advertising.
Facebook generally has a lower clickthrough rate (CTR) for advertisements than most major Web sites. According to BusinessWeek.com, banner advertisements on Facebook have generally received one-fifth the number of clicks compared to those on the Web as a whole, although specific comparisons can reveal a much larger disparity. For example, while Google users click on the first advertisement for search results an average of 8% of the time (80,000 clicks for every one million searches), Facebook's users click on advertisements an average of 0.04% of the time (400 clicks for every one million pages).
Sarah Smith, who was Facebook's Online Sales Operations Manager, reports that successful advertising campaigns on the site can have clickthrough rates as low as 0.05% to 0.04%, and that CTR for ads tend to fall within two weeks. By comparison, the CTR for competing social network MySpace is about 0.1%, about 2.5 times better than Facebook's rate but still low compared to many other Web sites. The cause of Facebook's low CTR has been attributed to younger users enabling ad blocking software and being better at ignoring advertising messages, as well as the site being used more for the purpose of social communication as opposed to viewing content.
On pages for brands and products, however, some companies have reported CTR as high as 6.49% for Wall posts. A study found that, for video advertisements on Facebook, over 40% of users who viewed the videos viewed the entire video, while the industry average was 25% for in-banner video ads.
On November 15, 2010, Facebook announced it had acquired the domain name fb.com from the American Farm Bureau Federation for an undisclosed amount. On January 11, 2011, the Farm Bureau disclosed $8.5 million in "domain sales income", making the acquisition of FB.com one of the ten highest domain sales in history.
In early 2011, Facebook announced plans to move to its new headquarters, the former Sun Microsystems campus in Menlo Park, California.
All users outside of the US and Canada have a contract with Facebook's Irish subsidiary "Facebook Ireland Limited". This allows Facebook to avoid US taxes for all users in Europe, Asia, Australia, Africa and South America. Facebook is making use of the Double Irish arrangement which allows it to pay just about 2-3% corporation tax on all international revenue.
In 2010, Facebook opened its fourth office, in Hyderabad and the first in Asia.
Facebook, which in 2010 had more than 750 million active users globally including over 23 million in India, announced that its Hyderabad centre would house online advertising and developer support teams and provide round-the-clock, multi-lingual support to the social networking site's users and advertisers globally. With this, Facebook joins other giants like Google, Microsoft, Oracle, Dell, IBM and Computer Associates that have already set up shop. In Hyderabad, it is registered as 'Facebook India Online Services Pvt Ltd'.
Though Facebook did not specify its India investment or hiring figures, it said recruitment had already begun for a director of operations and other key positions at Hyderabad, which would supplement its operations in California, Dublin in Ireland as well as at Austin, Texas.
A custom-built data center with substantially reduced ("38% less") power consumption compared to existing Facebook data centers opened in April 2011 in Prineville, Oregon.
In April 2012 Facebook opened a second data center in Forest City, North Carolina.
On October 1, 2012, CEO Zuckerberg visited Moscow to stimulate social media innovation in Russia and to boost Facebook’s position in the Russian market. Russia's communications minister tweeted that Prime Minister Dmitry Medvedev urged the social media giant's founder to abandon plans to lure away Russian programmers and instead consider opening a research center in Moscow. Facebook has roughly 9 million users in Russia, while domestic clone VK has around 34 million.
Facebook is both a consumer of and contributor to free and open source software. Facebook's contributions include: HipHop for PHP, Fair scheduler in Apache Hadoop, Apache Hive, Apache Cassandra, and the Open Compute Project.
Facebook also contributes to other opensource projects such as Oracle's MySQL database engine.
Users can create profiles with photos, lists of personal interests, contact information, and other personal information. Users can communicate with friends and other users through private or public messages and a chat feature. They can also create and join interest groups and "like pages" (called "fan pages" until April 19, 2010), some of which are maintained by organizations as a means of advertising. Facebook has been prompted to add a "third gender", "other", or "intersex" tab in the gender option which contains only male and female. Facebook refused and said that individuals can "opt out of showing their sex on their profile". A 2012 Pew Internet and American Life study identified that between 20–30% of Facebook users are "power users" who frequently link, poke, post and tag themselves and others. The user page is set up in a minimal fashion with blue as the main color. This was done because Zuckerberg is red-green colorblind.
On June 13, 2009, Facebook introduced a "Usernames" feature, whereby pages can be linked with simpler URLs such as
http://www.facebook.com/facebook instead of
http://www.facebook.com/profile.php?id=20531316728. Many new smartphones offer access to Facebook services through either their Web browsers or applications. An official Facebook application is available for the operating systems Android, iOS, and webOS. Nokia and Research In Motion both provide Facebook applications for their own mobile devices. More than 425 million active users access Facebook through mobile devices across 200 mobile operators in 60 countries.
The media often compares Facebook to Myspace, but one significant difference between the two Web sites is the level of customization. Another difference is Facebook's requirement that users give their true identity, a demand that MySpace does not make. MySpace allows users to decorate their profiles using HTML and Cascading Style Sheets (CSS), while Facebook allows only plain text. Facebook has a number of features with which users may interact. They include the Wall, a space on every user's profile page that allows friends to post messages for the user to see; Pokes, which allows users to send a virtual "poke" to each other (a notification then tells a user that they have been poked); Photos, where users can upload albums and photos; and Status, which allows users to inform their friends of their whereabouts and actions. Depending on privacy settings, anyone who can see a user's profile can also view that user's Wall. In July 2007, Facebook began allowing users to post attachments to the Wall, whereas the Wall was previously limited to textual content only.
On September 6, 2006, a News feed was announced, which appears on every user's homepage and highlights information including profile changes, upcoming events, and birthdays of the user's friends. This enabled spammers and other users to manipulate these features by creating illegitimate events or posting fake birthdays to attract attention to their profile or cause. Initially, the News Feed caused dissatisfaction among Facebook users; some complained it was too cluttered and full of undesired information, others were concerned that it made it too easy for others to track individual activities (such as relationship status changes, events, and conversations with other users).
In response, Zuckerberg issued an apology for the site's failure to include appropriate customizable privacy features. Since then, users have been able to control what types of information are shared automatically with friends. Users are now able to prevent user-set categories of friends from seeing updates about certain types of activities, including profile changes, Wall posts, and newly added friends.
On February 23, 2010, Facebook was granted a patent on certain aspects of its News Feed. The patent covers News Feeds in which links are provided so that one user can participate in the same activity of another user. The patent may encourage Facebook to pursue action against websites that violate its patent, which may potentially include websites such as Twitter.
One of the most popular applications on Facebook is the Photos application, where users can upload albums and photos. Facebook allows users to upload an unlimited number of photos, compared with other image hosting services such as Photobucket and Flickr, which apply limits to the number of photos that a user is allowed to upload. During the first years, Facebook users were limited to 60 photos per album. As of May 2009, this limit has been increased to 200 photos per album.
Privacy settings can be set for individual albums, limiting the groups of users that can see an album. For example, the privacy of an album can be set so that only the user's friends can see the album, while the privacy of another album can be set so that all Facebook users can see it. Another feature of the Photos application is the ability to "tag", or label, users in a photo. For instance, if a photo contains a user's friend, then the user can tag the friend in the photo. This sends a notification to the friend that they have been tagged, and provides them a link to see the photo.
On June 7, 2012, Facebook launched its App Center to its users. It will help the users in finding games and other applications with ease. Since the launch of the App Center, Facebook has seen 150M monthly users with 2.4 times the installation of apps.
The sorting and display of stories in a user's News Feed is governed by the algorithm EdgeRank.
Facebook Notes was introduced on August 22, 2006, a blogging feature that allowed tags and embeddable images. Users were later able to import blogs from Xanga, LiveJournal, Blogger, and other blogging services. During the week of April 7, 2008, Facebook released a Comet-based instant messaging application called "Chat" to several networks, which allows users to communicate with friends and is similar in functionality to desktop-based instant messengers.
Facebook launched Gifts on February 8, 2007, which allows users to send virtual gifts to their friends that appear on the recipient's profile. Gifts cost $1.00 each to purchase, and a personalized message can be attached to each gift. On May 14, 2007, Facebook launched Marketplace, which lets users post free classified ads. Marketplace has been compared to Craigslist by CNET, which points out that the major difference between the two is that listings posted by a user on Marketplace are seen only by users in the same network as that user, whereas listings posted on Craigslist can be seen by anyone.
On July 20, 2008, Facebook introduced "Facebook Beta", a significant redesign of its user interface on selected networks. The Mini-Feed and Wall were consolidated, profiles were separated into tabbed sections, and an effort was made to create a "cleaner" look. After initially giving users a choice to switch, Facebook began migrating all users to the new version starting in September 2008. On December 11, 2008, it was announced that Facebook was testing a simpler signup process.
A new Messaging platform, codenamed "Project Titan", was launched on November 15, 2010. Described as a "Gmail killer" by some publications, the system allows users to directly communicate with each other via Facebook using several different methods (including a special email address, text messaging, or through the Facebook website or mobile app)—no matter what method is used to deliver a message, they are contained within single threads in a unified inbox. As with other Facebook features, users can adjust from whom they can receive messages from—including just friends, friends of friends, or from anyone.
Aside from the Facebook website, Messages can also be accessed through the site's mobile apps, or a dedicated Facebook Messenger app,
Since April 2011, Facebook users have had the ability to make live voice calls via Facebook Chat, allowing users to chat with others from all over the world. This feature, which is provided free through T-Mobile's new Bobsled service, lets the user add voice to the current Facebook Chat as well as leave voice messages on Facebook.
On July 6, 2011, Facebook launched its video calling services using Skype as its technology partner. It allows one-to-one calling using a Skype Rest API.
On September 14, 2011, Facebook added the ability for users to provide a "Subscribe" button on their page, which allows users to subscribe to public postings by the user without needing to add them as a friend. In conjunction, Facebook also introduced a system in February 2012 to verify the identity of certain accounts. Unlike a similar system used by Twitter, verified accounts do not display a special verification badge, but are given a higher priority in a user's "Subscription Suggestions".
In December 2012, Facebook announced that due to user confusion surrounding its function, the Subscribe button would be re-labeled as a "Follow" button—making it more similar to other social networks with similar functions.
To allay concerns about privacy, Facebook enables users to choose their own privacy settings and choose who can see specific parts of their profile. The website is free to users, and generates revenue from advertising, such as banner ads. Facebook requires a user's name and profile picture (if applicable) to be accessible by everyone. Users can control who sees other information they have shared, as well as who can find them in searches, through their privacy settings.
According to comScore, an internet marketing research company, Facebook collects as much data from its visitors as Google and Microsoft, but considerably less than Yahoo!. In 2010, the security team began expanding its efforts to reduce the risks to users' privacy, but privacy concerns remain. On November 6, 2007, Facebook launched Facebook Beacon, which was an ultimately failed attempt to advertise to friends of users using the knowledge of what purchases friends made. As of March 2012, Facebook's usage of its user data is under close scrutiny.
On November 29, 2011, Facebook agreed to settle US Federal Trade Commission charges that it deceived consumers by failing to keep privacy promises.
Facebook is built in PHP which is compiled with HipHop for PHP, a source code transformer built by Facebook engineers that turns PHP into C++. The deployment of HipHop reportedly reduced average CPU consumption on Facebook servers by 50%.
Facebook is developed as one monolithic application. According to an interview in 2012 with Chuck Rossi, a build engineer at Facebook, Facebook compiles into a 1.5 GB binary blob which is then distributed to the servers using a custom BitTorrent-based release system. Rossi stated that it takes approximately 15 minutes to build and 15 minutes to release to the servers. The build and release process is zero downtime and new changes to Facebook are rolled out daily.
Facebook used a combination platform based on HBase to store data across distributed machines. Using a tailing architecture, new events are stored in log files, and the logs are tailed. The system rolls these events up and writes them into storage. The User Interface then pulls the data out and displays it to users. Facebook handles requests as AJAX behavior. These requests are written to a log file using Scribe (developed by Facebook).
Data is read from these log files using Ptail, an internally built tool to aggregate data from multiple Scribe stores. It tails the log files and pulls data out (thus the name). Ptail data is separated out into three streams so they can eventually be sent to their own clusters in different data centers (Plugin impression, News feed impressions, Actions (plugin + news feed)). Puma is used to manage periods of high data flow (Input/Output or IO). Data is processed in batches to lessen the amount of times needed to read and write under high demand periods (A hot article will generate a lot of impressions and news feed impressions which will cause huge data skews). Batches are taken every 1.5 seconds, limited by memory used when creating a hash table.
After this, data is output in PHP format (compiled with HipHop for PHP). The backend is written in Java and Thrift is used as the messaging format so PHP programs can query Java services. Caching solutions are used to make the web pages display more quickly. The more and longer data is cached the less realtime it is. The data is then sent to MapReduce servers so it can be queried via Hive. This also serves as a backup plan as the data can be recovered from Hive. Raw logs are removed after a period of time.
The like button is a social networking feature, allowing users to express their appreciation of content such as status updates, comments, photos, and advertisements. It is also a social plug-in of the Facebook Platform – launched on April 21, 2010 – that enables participating Internet websites to display a similar like button.
Continuously liking any contents of one's friend will cause flooding of notifications on his/her part and Facebook will display message to the liker stating that (s)he must slow down; (s)he must wait for five minutes in order for him/her to continue liking.
Patents relating to the "Like" button and other social features held by deceased Dutch programmer Joannes Jozef Everardus van Der Meer are subject of a lawsuit brought against Facebook by Rembrandt Social Media.
According to comScore, Facebook is the leading social networking site based on monthly unique visitors, having overtaken main competitor MySpace in April 2008. ComScore reports that Facebook attracted 130 million unique visitors in May 2010, an increase of 8.6 million people. According to Alexa, the website's ranking among all websites increased from 60th to 7th in worldwide traffic, from September 2006 to September 2007, and is currently 2nd. Quantcast ranks the website 2nd in the U.S. in traffic, and Compete.com ranks it 2nd in the U.S. The website is the most popular for uploading photos, with 50 billion uploaded cumulatively. In 2010, Sophos's "Security Threat Report 2010" polled over 500 firms, 60% of which responded that they believed that Facebook was the social network that posed the biggest threat to security, well ahead of MySpace, Twitter, and LinkedIn.
Facebook is the most popular social networking site in several English-speaking countries, including Canada, the United Kingdom, and the United States. In regional Internet markets, Facebook penetration is highest in North America (69 percent), followed by Middle East-Africa (67 percent), Latin America (58 percent), Europe (57 percent), and Asia-Pacific (17 percent). Some of the top competitors were listed in 2007 by Mashable.
The website has won awards such as placement into the "Top 100 Classic Websites" by PC Magazine in 2007, and winning the "People's Voice Award" from the Webby Awards in 2008. In a 2006 study conducted by Student Monitor, a New Jersey-based company specializing in research concerning the college student market, Facebook was named the second most popular thing among undergraduates, tied with beer and only ranked lower than the iPod.
On March 2010, Judge Richard Seeborg issued an order approving the class settlement in Lane v. Facebook, Inc., the class action lawsuit arising out of Facebook's Beacon program.
In 2010, Facebook won the Crunchie "Best Overall Startup Or Product" for the third year in a row and was recognized as one of the "Hottest Silicon Valley Companies" by Lead411. However, in a July 2010 survey performed by the American Customer Satisfaction Index, Facebook received a score of 64 out of 100, placing it in the bottom 5% of all private-sector companies in terms of customer satisfaction, alongside industries such as the IRS e-file system, airlines, and cable companies. The reasons why Facebook scored so poorly include privacy problems, frequent changes to the website's interface, the results returned by the News Feed, and spam.
In December 2008, the Supreme Court of the Australian Capital Territory ruled that Facebook is a valid protocol to serve court notices to defendants. It is believed to be the world's first legal judgement that defines a summons posted on Facebook as legally binding. In March 2009, the New Zealand High Court associate justice David Gendall allowed for the serving of legal papers on Craig Axe by the company Axe Market Garden via Facebook. Employers (such as Virgin Atlantic Airways) have also used Facebook as a means to keep tabs on their employees and have even been known to fire them over posts they have made.
By 2005, the use of Facebook had already become so ubiquitous that the generic verb "facebooking" had come into use to describe the process of browsing others' profiles or updating one's own. In 2008, Collins English Dictionary declared "Facebook" as its new Word of the Year. In December 2009, the New Oxford American Dictionary declared its word of the year to be the verb "unfriend", defined as "To remove someone as a 'friend' on a social networking site such as Facebook. As in, 'I decided to unfriend my roommate on Facebook after we had a fight.'"
In early 2010, Openbook was established, an avowed parody (and privacy advocacy) website that enables text-based searches of those Wall posts that are available to "Everyone", i.e. to everyone on the Internet.
Writers for The Wall Street Journal found in 2010 that Facebook apps were transmitting identifying information to "dozens of advertising and Internet tracking companies". The apps used an HTTP referrer which exposed the user's identity and sometimes their friends'. Facebook said, "We have taken immediate action to disable all applications that violate our terms".
In January 2013, the countries with the most Facebook users were:
All of the above total 309 million members or about 38.6 percent of Facebook's 1 billion worldwide members. As of March 2013, Facebook reported having 1.11 billion monthly active users, globally.
In regards to Facebook's mobile usage, per an analyst report in early 2013, there are 192 million Android users, 147 million iPhone users, 48 million iPad users and 56 million messenger users, and a total of 604 million mobile Facebook users.
Facebook popularity. Active users of Facebook increased from just a million in 2004 to over 750 million in 2011.
Registered Facebook users by age as of 2010.
Facebook has met with controversies. It has been blocked intermittently in several countries including the People's Republic of China, Iran, Uzbekistan, Pakistan, Syria (unblocked in Syria), and Bangladesh][ on different bases. For example, it was banned in many countries of the world on the basis of allowed content judged as anti-Islamic and containing religious discrimination. It has also been banned at many workplaces to prevent employees from using it during work hours. The privacy of Facebook users has also been an issue, and the safety of user accounts has been compromised several times. Facebook has settled a lawsuit regarding claims over source code and intellectual property. In May 2011 emails were sent to journalists and bloggers making critical allegations about Google's privacy policies; however it was later discovered that the anti-Google campaign, conducted by PR giant Burson-Marsteller, was paid for by Facebook in what CNN referred to as "a new level skullduggery" and which Daily Beast called a "clumsy smear".
In July 2011, German authorities began to discuss the prohibition of events organized on Facebook. The decision is based on several cases of overcrowding by people not originally invited. In one instance, 1,600 "guests" attended the 16th birthday party for a Hamburg girl who accidentally posted the invitation for the event as public. After reports of overcrowding, more than a hundred police were deployed for crowd control. A policeman was injured and eleven participants were arrested for assault, property damage and resistance to authorities. In another unexpectedly overcrowded event, 41 young people were arrested and at least 16 injured.
In 2007, it was reported that 43% of British office workers were blocked from accessing Facebook at work, due to concerns including reduced productivity and the potential for industrial espionage.
A 2011 study in the online journal First Monday, "Why Parents Help Their Children Lie to Facebook About Age: Unintended Consequences of the Children's Online Privacy Protection Act," examines how parents consistently enable children as young as 10 years old to sign up for accounts, directly violating Facebook's policy banning young visitors. This policy technically allows Facebook to avoid conflicts with a United States federal law, the 1998 Children's Online Privacy Protection Act (COPPA), which requires minors aged 13 or younger to gain explicit parental consent to access commercial websites. Of the more than 1,000 households surveyed for the study, more than three-quarters (76%) of parents reported that their child joined Facebook when she was younger than 13, the minimum age in the site's terms of service. The study notes that, in response to widespread reports of underage users, a Facebook executive has said that "Facebook removes 20,000 people a day, people who are underage." The study's authors also note, "Indeed, Facebook takes various measures both to restrict access to children and delete their accounts if they join." The findings of the study raise questions primarily about the shortcomings of United States federal law, but also implicitly continue to raise questions about whether or not Facebook does enough to publicize its terms of service with respect to minors. Only 53% of parents said they were aware that Facebook has a minimum signup age; 35% of these parents believe that the minimum age is a site recommendation (not a condition of site use), or thought the signup age was 16 or 18, and not 13.
In November 2011, several Facebook users in Bangalore, India reported that their accounts had been hacked and their profile pictures were replaced with pornographic images. For more than a week, users' news feeds were spammed with pornographic, violent and sexual contents, and it was reported that more than 200,000 accounts were affected. Facebook described the reports as inaccurate, and Bangalore police speculated that the stories may have been rumors spread by Facebook's competitors.
A 2013 study in the journal CyberPsychology, Behavior, and Social Networking, "Who Commits Virtual Identity Suicide? Differences in Privacy Concerns, Internet Addiction, and Personality Between Facebook Users and Quitters" points to the fact that there is a rising number of Facebook users who are discontent with Facebook and finally decide to quit Facebook. The number one reason for users to quit Facebook was privacy concerns (48%), being followed by a general dissatisfaction with Facebook (14%), negative aspects regarding Facebook friends (13%) and the feeling of getting addicted to Facebook (6%). Facebook quitters were found to be more concerned about privacy, more addicted to the Internet and more conscientious.
In April 2011, Facebook launched a new portal for marketers and creative agencies to help them develop brand promotions on Facebook. The company began its push by inviting a select group of British advertising leaders to meet Facebook's top executives at an "influencers' summit" in February 2010. Facebook has now been involved in campaigns for True Blood, American Idol, and Top Gear. News and media outlets such as the Washington Post, Financial Times and ABC News have used aggregated Facebook fan data to create various infographics and charts to accompany their articles. In 2012, the beauty pageant Miss Sri Lanka Online was run exclusively using Facebook.
Facebook has affected the social life and activity of people in various ways. With its availability on many mobile devices, Facebook allows users to continuously stay in touch with friends, relatives and other acquaintances wherever they are in the world, as long as there is access to the Internet. It can also unite people with common interests and/or beliefs through groups and other pages, and has been known to reunite lost family members and friends because of the widespread reach of its network. One such reunion was between John Watson and the daughter he had been seeking for 20 years. They met after Watson found her Facebook profile. Another father–daughter reunion was between Tony Macnauton and Frances Simpson, who had not seen each other for nearly 48 years.
Some argue that Facebook is beneficial to one's social life because they can continuously stay in contact with their friends and relatives, while others say that it can cause increased antisocial tendencies because people are not directly communicating with each other. Some studies have named Facebook as a source of problems in relationships. Several news stories have suggested that using Facebook can lead to higher instances of divorce and infidelity, but the claims have been questioned by other commentators.
Unless you get out of Facebook and into someone's face, you really have not acted.
Recent studies have shown that Facebook causes negative effects on self-esteem by triggering feelings of envy, with vacation and holiday photos proving to be the largest resentment triggers. Other prevalent causes of envy include posts by friends about family happiness and images of physical beauty—such envious feelings leave people lonely and dissatisfied with their own lives. A joint study by two German universities discovered that one out of three people were more dissatisfied with their lives after visiting Facebook, and another study by Utah Valley University found that college students felt worse about their own lives following an increase in the amount of time spent on Facebook.
Facebook's role in the American political process was demonstrated in January 2008, shortly before the New Hampshire primary, when Facebook teamed up with ABC and Saint Anselm College to allow users to give live feedback about the "back to back" January 5 Republican and Democratic debates. Charles Gibson moderated both debates, held at the Dana Center for the Humanities at Saint Anselm College. Facebook users took part in debate groups organized around specific topics, register to vote, and message questions.
ABCNews.com reported in 2012 that the Facebook fanbases of political candidates have relevance for the election campaign, including:
Over a million people installed the Facebook application "US Politics on Facebook" in order to take part, and the application measured users' responses to specific comments made by the debating candidates. This debate showed the broader community what many young students had already experienced: Facebook as a popular and powerful new way to interact and voice opinions. An article by Michelle Sullivan of Uwire.com illustrates how the "Facebook effect" has affected youth voting rates, support by youth of political candidates, and general involvement by the youth population in the 2008 election.
In February 2008, a Facebook group called "One Million Voices Against FARC" organized an event in which hundreds of thousands of Colombians marched in protest against the Revolutionary Armed Forces of Colombia, better known as the FARC (from the group's Spanish name). In August 2010, one of North Korea's official government websites and the official news agency of the country, Uriminzokkiri, joined Facebook.
In January 2011, Facebook played a major role in generating the first spark for the 2011 Egyptian revolution. On January 14, the Facebook page of "We are all khaled Said" was started by Wael Ghoniem Create Event to invite the Egyptian people to "peaceful demonstrations" on January 25. As in Tunisia, Facebook become the primary tool for connecting all protesters, which lead the Egyptian government of Prime Minister Nazif to ban Facebook, Twitter and another websites on January 26 then ban all mobile and Internet connections for all of Egypt at midnight January 28. After 18 days, the uprising forced President Mubarak to resign.
In 2011 there was a controversial ruling by French government to uphold a 1992 decree which stipulates that commercial enterprises should not be promoted on news programs. President Nicolas Sarkozy's colleagues have agreed that it will enforce a law so that the word "Facebook" will not be allowed to be spoken on the television or on the radio.
In 2011, Facebook filed paperwork with the Federal Election Commission to form a political action committee under the name FB PAC. In an email to The Hill, a spokesman for Facebook said "FB PAC will give our employees a way to make their voice heard in the political process by supporting candidates who share our goals of promoting the value of innovation to our economy while giving people the power to share and make the world more open and connected."
YouTube is a video-sharing website, created by three former PayPal employees in February 2005 and owned by Google since late 2006, on which users can upload, view and share videos. The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, the BBC, Vevo, Hulu, and other organizations offer some of their material via the site, as part of the YouTube partnership program. Unregistered users can watch videos, while registered users can upload an unlimited number of videos. Videos considered to contain potentially offensive content are available only to registered users at least 18 years old. YouTube, LLC was bought by Google for US$1.65 billion in November 2006 and now operates as a Google subsidiary.
YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, who were all early employees of PayPal. Hurley had studied design at Indiana University of Pennsylvania, while Chen and Karim studied computer science together at the University of Illinois at Urbana-Champaign.
According to a story that has often been repeated in the media, Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen's apartment in San Francisco. Karim did not attend the party and denied that it had occurred, while Chen commented that the idea that YouTube was founded after a dinner party "was probably very strengthened by marketing ideas around creating a story that was very digestible".
Karim said that the inspiration for YouTube came from Janet Jackson's role in the 2004 Super Bowl incident, when her breast was accidentally exposed during her performance. Karim could not easily find a video clip of the incident online, which led to the idea of a video sharing site. Hurley and Chen said that the original idea for YouTube was a video version of an online dating service, and had been influenced by the website Hot or Not.
YouTube began as a venture-funded technology startup, primarily from a $11.5 million investment by Sequoia Capital between November 2005 and April 2006. YouTube's early headquarters were situated above a pizzeria and Japanese restaurant in San Mateo, California. The domain name
www.youtube.com was activated on February 14, 2005, and the website was developed over the subsequent months.
The first YouTube video was entitled Me at the zoo, and shows co-founder Jawed Karim at the San Diego Zoo. The video was uploaded on April 23, 2005, and can still be viewed on the site.
YouTube offered the public a beta test of the site in May 2005, six months before the official launch in November 2005. The site grew rapidly, and in July 2006 the company announced that more than 65,000 new videos were being uploaded every day, and that the site was receiving 100 million video views per day. According to data published by market research company comScore, YouTube is the dominant provider of online video in the United States, with a market share of around 43 percent and more than 14 billion videos viewed in May 2010.
YouTube says that roughly 60 hours of new videos are uploaded to the site every minute, and that around three quarters of the material comes from outside the U.S. The site has 800 million unique users a month. It is estimated that in 2007 YouTube consumed as much bandwidth as the entire Internet in 2000. Alexa ranks YouTube as the third most visited website on the Internet, behind Google and Facebook.
The choice of the name
www.youtube.com led to problems for a similarly named website,
www.utube.com. The owner of the site, Universal Tube & Rollform Equipment, filed a lawsuit against YouTube in November 2006 after being overloaded on a regular basis by people looking for YouTube. Universal Tube has since changed the name of its website to
www.utubeonline.com. In October 2006, Google Inc. announced that it had acquired YouTube for $1.65 billion in Google stock, and the deal was finalized on November 13, 2006.
Google does not provide detailed figures for YouTube's running costs, and YouTube's revenues in 2007 were noted as "not material" in a regulatory filing. In June 2008, a Forbes magazine article projected the 2008 revenue at $200 million, noting progress in advertising sales. In January 2012, it was estimated that visitors to YouTube spent an average of 15 minutes a day on the site, in contrast to the four or five hours a day spent by a typical U.S. citizen watching television.
YouTube entered into a marketing and advertising partnership with NBC in June 2006. In November 2008, YouTube reached an agreement with MGM, Lions Gate Entertainment, and CBS, allowing the companies to post full-length films and television episodes on the site, accompanied by advertisements in a section for US viewers called "Shows". The move was intended to create competition with websites such as Hulu, which features material from NBC, Fox, and Disney. In November 2009, YouTube launched a version of "Shows" available to UK viewers, offering around 4,000 full-length shows from more than 60 partners. In January 2010, YouTube introduced an online film rentals service, which is available only to users in the US, Canada and the UK as of 2010. The service offers over 6,000 films.
In March 2010, YouTube began free streaming of certain content, including 60 cricket matches of the Indian Premier League. According to YouTube, this was the first worldwide free online broadcast of a major sporting event.
On March 31, 2010, the YouTube website launched a new design, with the aim of simplifying the interface and increasing the time users spend on the site. Google product manager Shiva Rajaraman commented: "We really felt like we needed to step back and remove the clutter." In May 2010, it was reported that YouTube was serving more than two billion videos a day, which it described as "nearly double the prime-time audience of all three major US television networks combined". In May 2011, YouTube reported in its company blog that the site was receiving more than three billion views per day. In January 2012, YouTube stated that the figure had increased to four billion videos streamed per day.
In October 2010, Hurley announced that he would be stepping down as chief executive officer of YouTube to take an advisory role, and that Salar Kamangar would take over as head of the company.
In April 2011, James Zern, a YouTube software engineer, revealed that 30 percent of videos accounted for 99 percent of views on the site.
In November 2011, the Google+ social networking site was integrated directly with YouTube and the Chrome web browser, allowing YouTube videos to be viewed from within the Google+ interface. In December 2011, YouTube launched a new version of the site interface, with the video channels displayed in a central column on the home page, similar to the news feeds of social networking sites. At the same time, a new version of the YouTube logo was introduced with a darker shade of red, the first change in design since October 2006.
In May 2013, YouTube launched a pilot program to began offering some content providers the ability to charge $0.99 per month or more for certain channels, but the vast majority of its videos would remain free to view.
Viewing YouTube videos on a personal computer requires the Adobe Flash Player plug-in to be installed on the browser. The Adobe Flash Player plug-in is one of the most common pieces of software installed on personal computers and accounts for almost 75% of online video material.
In January 2010, YouTube launched an experimental version of the site that uses the built-in multimedia capabilities of web browsers supporting the HTML5 standard. This allows videos to be viewed without requiring Adobe Flash Player or any other plug-in to be installed. The YouTube site has a page that allows supported browsers to opt in to the HTML5 trial. Only browsers that support HTML5 Video using the H.264 or WebM formats can play the videos, and not all videos on the site are available.
All YouTube users can upload videos up to 15 minutes each in duration. Users who have a good track record of complying with the site's Community Guidelines may be offered the ability to upload videos up to 12 hours in length, which requires verifying the account, normally through a mobile phone. When YouTube was launched in 2005, it was possible to upload long videos, but a ten-minute limit was introduced in March 2006 after YouTube found that the majority of videos exceeding this length were unauthorized uploads of television shows and films. The 10-minute limit was increased to 15 minutes in July 2010. File size is limited to 2 GB for uploads from the YouTube web page, or 20 GB if up-to-date browser versions are used.
YouTube accepts videos uploaded in most container formats, including .AVI, .MKV, .MOV, .MP4, DivX, .FLV, and .ogg and .ogv. These include video formats such as MPEG-4, MPEG, VOB, and .WMV. It also supports 3GP, allowing videos to be uploaded from mobile phones. Videos with progressive scanning or interlaced scanning can be uploaded, but for the best video quality, YouTube suggests interlaced videos are deinterlaced prior to uploading. All the video formats on YouTube use progressive scanning.
YouTube originally offered videos at only one quality level, displayed at a resolution of 320x240 pixels using the Sorenson Spark codec (a variant of H.263), with mono MP3 audio. In June 2007, YouTube added an option to watch videos in 3GP format on mobile phones. In March 2008, a high quality mode was added, which increased the resolution to 480x360 pixels.
In November 2008, 720p HD support was added. At the time of the 720p launch, the YouTube player was changed from a 4:3 aspect ratio to a widescreen 16:9. With this new feature, YouTube began a switchover to H.264/MPEG-4 AVC as its default video compression format. In November 2009, 1080p HD support was added. In July 2010, YouTube announced that it had launched a range of videos in 4K format, which allows a resolution of up to 4096x3072 pixels. However, it was lowered to 2048 x 1536 as of 2012.
YouTube videos are available in a range of quality levels. The former names of standard quality (SQ), high quality (HQ) and high definition (HD) have been replaced by numerical values representing the vertical resolution of the video. The default video stream is encoded in H.264/MPEG-4 AVC format, with stereo AAC audio.
1 itag is an undocumented parameter used internally by YouTube to differentiate between quality profiles. Until December 2010, there was also a URL parameter known as fmt that allowed a user to force a profile using itag codes.
2 Approximate values based on statistical data; actual bitrate can be higher or lower due to variable encoding rate.
3 itag 120 is for live streaming and has metadata referring to "Elemental Technologies Live".
In a video posted on July 21, 2009, YouTube software engineer Peter Bradshaw announced that YouTube users can now upload 3D videos. The videos can be viewed in several different ways, including the common anaglyph (cyan/red lens) method which utilizes glasses worn by the viewer to achieve the 3D effect. The YouTube Flash player can display stereoscopic content interleaved in rows, columns or a checkerboard pattern, side-by-side or anaglyph using a red/cyan, green/magenta or blue/yellow combination. In May 2011, an HTML5 version of the YouTube player began supporting side-by-side 3D footage that is compatible with Nvidia 3D Vision.
YouTube offers users the ability to view its videos on web pages outside their website. Each YouTube video is accompanied by a piece of HTML that can be used to embed it on any page on the Web . This functionality is often used to embed YouTube videos in social networking pages and blogs. Embedding, as well as ranking and commenting, can be disabled by the video owner.
YouTube does not usually offer a download link for its videos, and intends for them to be viewed through its website interface. A small number of videos, such as the weekly addresses by President Barack Obama, can be downloaded as MP4 files. Numerous third-party web sites, applications and browser plug-ins allow users to download YouTube videos. In February 2009, YouTube announced a test service, allowing some partners to offer video downloads for free or for a fee paid through Google Checkout. The default settings when uploading a video to YouTube will retain a copyright on the video for the uploader, but since July 2012 it has been possible to select a Creative Commons license as the default, allowing other users to reuse and remix the material if it is free of copyright.
Some smartphones are capable of accessing YouTube videos, dependent on the provider and the data plan. YouTube Mobile was launched in June 2007, using RTSP streaming for the video. Not all of YouTube's videos are available on the mobile version of the site.
Since June 2007, YouTube's videos have been available for viewing on a range of Apple products. This required YouTube's content to be transcoded into Apple's preferred video standard, H.264, a process that took several months. YouTube videos can be viewed on devices including Apple TV, iPod Touch and the iPhone. In July 2010, the mobile version of the site was relaunched based on HTML5, avoiding the need to use Adobe Flash Player and optimized for use with touch screen controls. The mobile version is also available as an app for the Android platform. In September 2012, YouTube launched its first app for the iPhone, following the decision to drop YouTube as one of the preloaded apps in the iPhone 5 and iOS 6 operating system.
A TiVo service update in July 2008 allowed the system to search and play YouTube videos. In January 2009, YouTube launched "YouTube for TV", a version of the website tailored for set-top boxes and other TV-based media devices with web browsers, initially allowing its videos to be viewed on the PlayStation 3 and Wii video game consoles. In June 2009, YouTube XL was introduced, which has a simplified interface designed for viewing on a standard television screen. YouTube is also available as an app on Xbox Live. On November 15, 2012, Google launched an official app for the Wii, allowing users to watch YouTube videos from the Wii channel. An app is also available for Wii U, and videos can be viewed on the Wii U Internet Browser using HTML5.
On June 19, 2007, Google CEO Eric Schmidt was in Paris to launch the new localization system. The interface of the website is available with localized versions in 57 countries, one territory (Hong Kong) and a worldwide version.
The YouTube interface suggests which local version should be chosen on the basis of the IP address of the user. In some cases, the message "This video is not available in your country" may appear because of copyright restrictions or inappropriate content.
The interface of the YouTube website is available in 54 language versions, including Catalan and Slovene, which do not have local channel versions.
Access to YouTube was blocked in Turkey between 2008 and 2010, following controversy over the posting of videos deemed insulting to Mustafa Kemal Atatürk and some material offensive to Muslims. In October 2012, a local version of YouTube was launched in Turkey, with the domain
youtube.com.tr. The local version is subject to the content regulations found in Turkish law.
In March 2009, a dispute between YouTube and the British royalty collection agency PRS for Music led to premium music videos being blocked for YouTube users in the United Kingdom. The removal of videos posted by the major record companies occurred after failure to reach agreement on a licensing deal. The dispute was resolved in September 2009. In April 2009, a similar dispute led to the removal of premium music videos for users in Germany.
YouTube has featured an April Fools prank on the site on April 1 of every year since 2008:
While other video hosting websites had been launched before YouTube in 2005 (including Metacafe in 2003 and Vimeo in 2004), YouTube was conceived to be, in the words of Jawed Karim, a video version of the rating site Hot or Not. Karim commented that Hot or Not was a site "where anyone could upload content that everyone else could view. That was a new concept because up until that point, it was always the people who owned the website who would provide the content." In December 2006, Time magazine wrote: "YouTube is to video browsing what a Wal-Mart Supercenter is to shopping: everything is there, and all you have to do is walk in the door."
An early example of the social impact of YouTube was the success of The Bus Uncle video in 2006. It shows a heated conversation between a youth and an older man on a bus in Hong Kong, and was discussed widely in the mainstream media. Another YouTube video to receive extensive coverage is guitar, which features a performance of Pachelbel's Canon on an electric guitar. The name of the performer is not given in the video. After it received millions of views The New York Times revealed the identity of the guitarist as Lim Jeong-hyun, a 23-year-old from South Korea who had recorded the track in his bedroom. This video has since been removed from YouTube.
"Charlie Bit My Finger", which was uploaded on May 22, 2007, is a viral video that has received the most views of any user-generated YouTube video, with over 500 million views. The clip features two English brothers, with one-year-old Charlie biting the finger of his brother Harry, aged three. In Time's list of YouTube's 50 greatest viral videos of all time, "Charlie Bit My Finger" was ranked at number one.
YouTube was awarded a 2008 Peabody Award and cited for being "a 'Speakers' Corner' that both embodies and promotes democracy".
In December 2009, Entertainment Weekly placed YouTube on its end-of-the-decade "best-of" list, describing it as: "Providing a safe home for piano-playing cats, celeb goof-ups, and overzealous lip-synchers since 2005."
The most viewed video on YouTube is the music video of the song Gangnam Style by PSY. It was added to the site on July 15, 2012, and became the first YouTube video to receive over 1 billion views on December 21, 2012. The video has inspired numerous parodies.
In May 2011, YouTube launched its own weekly chart, the YouTube 100, which aims to track the popularity of music videos on the site. In 2013, the Billboard charts began including online streams in its Top 100 lists, allowing the popularity of YouTube videos to influence the position of a song in the charts. YouTube and Billboard held talks for nearly two years regarding the proposed changes.
As of 2013[update], the following music charts utilize YouTube views as part of its ranking methodology:
Besides official music videos, views from user-generated clips utilizing authorized audio are also factored into the Billboard charts.
The vast majority of videos on YouTube are free to view and supported by advertising. In May 2007, YouTube launched its Partner Program, a system based on AdSense which allows the uploader of the video to share the revenue produced by advertising on the site. YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader. There are over a million members of the YouTube Partner Program.
In May 2013, YouTube introduced a trial scheme of 53 subscription channels with prices ranging from $0.99 to $6.99 a month. The move was seen as an attempt to compete with other providers of online subscription services such as Netflix and Hulu.
YouTube has a set of community guidelines aimed to reduce abuse of the site's features. Generally prohibited material includes sexually explicit content, videos of animal abuse, shock videos, content uploaded without the copyright holder's consent, hate speech, spam, and predatory behaviour. Despite the guidelines, YouTube has faced criticism from news sources for content in violation of these guidelines.
At the time of uploading a video, YouTube users are shown a screen with the message "Do not upload any TV shows, music videos, music concerts or advertisements without permission, unless they consist entirely of content that you created yourself". Despite this advice, there are still many unauthorized clips of copyrighted material on YouTube. YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a takedown notice pursuant to the terms of the Digital Millennium Copyright Act. Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted.
Organizations including Viacom, Mediaset, and the English Premier League have filed lawsuits against YouTube, claiming that it has done too little to prevent the uploading of copyrighted material. Viacom, demanding $1 billion in damages, said that it had found more than 150,000 unauthorized clips of its material on YouTube that had been viewed "an astounding 1.5 billion times". YouTube responded by stating that it "goes far beyond its legal obligations in assisting content owners to protect their works".
During the same court battle, Viacom won a court ruling requiring YouTube to hand over 12 terabytes of data detailing the viewing habits of every user who has watched videos on the site. The decision was criticized by the Electronic Frontier Foundation, which called the court ruling "a setback to privacy rights". In June 2010, Viacom's lawsuit against Google was rejected in a summary judgment, with U.S. federal Judge Louis L. Stanton stating that Google was protected by provisions of the Digital Millennium Copyright Act. Viacom announced its intention to appeal the ruling.
On April 5, 2012, the United States Court of Appeals for the Second Circuit reinstated the case, allowing Viacom's lawsuit against Google to be heard in court again.
In August 2008, a US court ruled in Lenz v. Universal Music Corp. that copyright holders cannot order the removal of an online file without first determining whether the posting reflected fair use of the material. The case involved Stephanie Lenz from Gallitzin, Pennsylvania, who had made a home video of her 13-month-old son dancing to Prince's song "Let's Go Crazy", and posted the 29-second video on YouTube.
In the case of Smith v. Summit Entertainment LLC, professional singer Matt Smith sued Summit Entertainment for the wrongful use of copyright takedown notices on YouTube. He asserted seven causes of action, and four were ruled in Smith's favor.
In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users. The performance rights organization GEMA argued that YouTube had not done enough to prevent the uploading of German copyrighted music. YouTube responded by stating:
In April 2013, it was reported that Universal Music Group and YouTube have a contractual agreement that prevents content blocked on YouTube by a request from UMG from being restored, even if the uploader of the video files a DMCA counter-notice.
In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright. The system was regarded by Google CEO Eric Schmidt as necessary for resolving lawsuits such as the one from Viacom, which alleged that YouTube profited from pirated content. The system, which became known as Content ID, creates an ID File for copyrighted audio and video material, and stores it in a database. When a video is uploaded, it is checked against the database, and flags the video as a copyright violation if a match is found.
When this occurs, the content owner has the choice of blocking the video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements to the video. YouTube describes Content ID as "very accurate in finding uploads that look similar to reference files that are of sufficient length and quality to generate an effective ID File". Content ID accounts for over a third of the monetized views on YouTube.
An independent test in 2009 uploaded multiple versions of the same song to YouTube, and concluded that while the system was "surprisingly resilient" in finding copyright violations in the audio tracks of videos, it was not infallible. The use of Content ID to remove material automatically has led to controversy in some cases, as the videos have not been checked by a human for fair use. If a YouTube user disagrees with a decision by Content ID, it is possible to fill in a form disputing the decision. YouTube has cited the effectiveness of Content ID as one of the reasons why the site's rules were modified in December 2010 to allow some users to upload videos of unlimited length.
YouTube has also faced criticism over the offensive content in some of its videos. The uploading of videos containing defamation, pornography, and material encouraging criminal conduct is prohibited by YouTube's terms of service. Controversial content has included that pertaining to Holocaust denial and the Hillsborough disaster, in which 96 football fans from Liverpool were crushed to death in 1989.
YouTube relies on its users to flag the content of videos as inappropriate, and a YouTube employee will view a flagged video to determine whether it violates the site's terms of service. In July 2008, the Culture and Media Committee of the House of Commons of the United Kingdom stated that it was "unimpressed" with YouTube's system for policing its videos, and argued that "proactive review of content should be standard practice for sites hosting user-generated content". YouTube responded by stating:
In October 2010, U.S. Congressman Anthony Weiner urged YouTube to take down from its website videos of imam Anwar al-Awlaki, saying that by hosting al-Awlaki's messages, "We are facilitating the recruitment of homegrown terror". British security minister Pauline Neville-Jones commented: "These Web sites would categorically not be allowed in the U.K. They incite cold-blooded murder, and as such are surely contrary to the public good." In November 2010, YouTube removed from its site some of the hundreds of videos featuring al-Awlaki's calls to jihad. It stated that it had removed videos that violated the site's guidelines prohibiting "dangerous or illegal activities such as bomb-making, hate speech and incitement to commit violent acts", or came from accounts "registered by a member of a designated foreign terrorist organization". In December 2010, YouTube added "promotes terrorism" to the list of reasons that users can give when flagging a video as inappropriate.
Most videos enable users to leave comments, and these have attracted attention for the negative aspects of both their form and content. In 2006, Time praised Web 2.0 for enabling "community and collaboration on a scale never seen before", and added that YouTube "harnesses the stupidity of crowds as well as its wisdom. Some of the comments on YouTube make you weep for the future of humanity just for the spelling alone, never mind the obscenity and the naked hatred". The Guardian in 2009 described users' comments on YouTube as:
In September 2008, The Daily Telegraph commented that YouTube was "notorious" for "some of the most confrontational and ill-formed comment exchanges on the internet", and reported on YouTube Comment Snob, "a new piece of software that blocks rude and illiterate posts". The Huffington Post noted in April 2012 that finding comments on YouTube that appear "offensive, stupid and crass" to the "vast majority" of the people is hardly difficult.
Several countries have blocked access to YouTube.
iLike was an online service that allowed users to download and share music. The website made use of a sidebar that is used with Apple's iTunes or Microsoft's Windows Media Player. The program and sidebar are not required in order to use the site but allow for ease in discovering new artists. Although the website is still in a somewhat beta version, it is open to anyone. The site attracted around half a million users in the first four months after it was launched. According to the latest statements by the company, over 60 million consumers registered to use iLike either directly on iLike.com or using the apps built by iLike for third-party social networks such as Facebook. iLike also built a "post-once publish-everywhere" dashboard for artists – major label artists as well as independent artists. It now receives an average of 150,000 visitors per day.
In October 2007, iLike announced that it was teaming up with Billboard to create new charts that display the week’s top 25 “most added” songs to personal music libraries.
On August 19, 2009 it was announced that MySpace was to acquire iLike.
As of February 7, 2012 the iLike website has been closed, and instead redirects users to a special MySpace Music page which displays a banner announcing the closure.
iLike received private funding from contributors including Ticketmaster, Khosla Ventures, Bob Pittman as well as various other investors.
iLike had a free Facebook application which allowed users to play clips of music they like on their profile, show concerts they are going to and play a music trivia quiz. The application had great success after its release, making it one of the most popular applications on the Facebook Platform. As of November 2007, iLike had more than 15 million users. With the launch of Facebook Pages, iLike created pages for bands. A similar feature was also available for the Bebo network.
In April 2009, iLike renamed this application to simply "Music" to maintain consistency with other Facebook apps.
The website and Facebook app no longer exist.
A demo version or demo of a song (shortened from the word "demonstration") is one recorded for reference rather than for release. A demo is a way for a musician to approximate their ideas in a fixed format (tape, disc, or increasingly, digital audio files) and provide an example of those ideas to record labels, producers or other artists. Musicians often use demos as quick sketches to share with bandmates or arrangers or simply for personal reference during the songwriting process; in other cases a songwriter might make a demo to send to artists in hopes of having the song professionally recorded, or a music publisher may need a simple recording for publishing or copyright purposes.
Many unsigned bands and artists record demos in order to obtain a recording contract. These demos are usually sent to record labels in hopes that the artist will be signed onto the label's roster and allowed to record a full-length album in a professional recording studio. However, large record labels usually ignore unsolicited demos that are sent to them by mail; artists generally must be more creative about getting the demos into the hands of the people who make decisions for the record company.
Songwriters' and publishers' demos are recorded with minimal instrumentation - usually just an acoustic guitar or piano, and the vocalist. Both Elton John and Donovan gained studio experience early in their careers by recording publishers' demos for other artists, since their managers also handled music publishing.
Many signed bands and artists record demos of new songs before recording an album. The demos may allow the artist to provide sketches for sharing ideas with bandmates, or to explore several alternate versions of a song, or to quickly record many proto-songs before deciding which ones merit further development. Most demos often include one or two songs, often no more.
Demos are typically recorded on relatively crude equipment such as "boom box" cassette recorders, small four-track or eight-track machines, or on personal computers with software such as Audacity, but sometimes they capture the feeling or intent of the artist better than the final version of the song, after the input of managers, producers and sound engineers. Lou Reed sought out a studio in the late 1980s to record his New York album, where the polished sound would satisfy him as much as that of the rough cassettes he'd been making at home. (The B-side to the album's single was actually a transferred home tape.)][
Demo recordings are seldom heard by the public, although some artists do eventually release rough demos in rarities compilation albums or box sets. Other demo versions have been unofficially released as bootleg recordings, such as The Beatles' The Beatles Bootleg Demos. Several artists have eventually made official releases of demo versions of their songs as albums or companion pieces to albums. The event of a demo tape appearing on eBay has happened in the past, with the recordings being leaked onto the internet.
In more underground forms of music, such as noise music, black metal or punk, demos are often distributed by bands to fans as self-releases, or sold at a very low price. Amateur (and some professional) musicians may choose to make demos available to interested listeners through websites such as SoundCloud or Bandcamp in order to share new ideas, receive feedback and/or provide fans with "behind the scenes" access to the songwriting process.
A social networking service is a platform to build social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, pictures, posts, activities, events, and interests with people in their network.
The main types of social networking services are those that contain category places (such as former school year or classmates), means to connect with friends (usually with self-description pages), and a recommendation system linked to trust. Popular methods now combine many of these, with American-based services such as Facebook, Google+, tumblr and Twitter widely used worldwide; Nexopia in Canada; Badoo, Bebo, VKontakte, Delphi (online service) (also called Delphi Forums), Draugiem.lv (mostly in Latvia), Hi5, Hyves (mostly in The Netherlands), iWiW (mostly in Hungary), Nasza-Klasa, Soup (mostly in Poland), Glocals in Switzerland, Skyrock, The Sphere, StudiVZ (mostly in Germany), Tagged, Tuenti (mostly in Spain), and XING in parts of Europe; Hi5 and Orkut in South America and Central America; Mxit in Africa; and Cyworld, Mixi, Orkut, renren, weibo and Wretch in Asia and the Pacific Islands.
There have been attempts to standardize these services to avoid the need to duplicate entries of friends and interests (see the FOAF standard and the Open Source Initiative][). A 2011 survey found that 47% of American adults use a social networking service.
The potential for computer networking to facilitate newly improved forms of computer-mediated social interaction was suggested early on. Efforts to support social networks via computer-mediated communication were made in many early online services, including Usenet, ARPANET, LISTSERV, and bulletin board services (BBS). Many prototypical features of social networking sites were also present in online services such as America Online, Prodigy, CompuServe, ChatNet, and The WELL. Early social networking on the World Wide Web began in the form of generalized online communities such as Theglobe.com (1995), Geocities (1994) and Tripod.com (1995). Many of these early communities focused on bringing people together to interact with each other through chat rooms, and encouraged users to share personal information and ideas via personal webpages by providing easy-to-use publishing tools and free or inexpensive webspace. Some communities - such as Classmates.com - took a different approach by simply having people link to each other via email addresses. In the late 1990s, user profiles became a central feature of social networking sites, allowing users to compile lists of "friends" and search for other users with similar interests. New social networking methods were developed by the end of the 1990s, and many sites began to develop more advanced features for users to find and manage friends. This newer generation of social networking sites began to flourish with the emergence of SixDegrees.com in 1997, followed by Makeoutclub in 2000, Hub Culture and Friendster in 2002, and soon became part of the Internet mainstream. Friendster was followed by MySpace and LinkedIn a year later, and eventually Bebo. Attesting to the rapid increase in social networking sites' popularity, by 2005, it was reported that MySpace was getting more page views than Google. Facebook, launched in 2004, became the largest social networking site in the world in early 2009.
Web-based social networking services make it possible to connect people who share interests and activities across political, economic, and geographic borders. Through e-mail and instant messaging, online communities are created where a gift economy and reciprocal altruism are encouraged through cooperation. Information is particularly suited to gift economy, as information is a nonrival good and can be gifted at practically no cost.
Facebook and other social networking tools are increasingly the object of scholarly research. Scholars in many fields have begun to investigate the impact of social-networking sites, investigating how such sites may play into issues of identity, privacy, social capital, youth culture, and education.
Several websites are beginning to tap into the power of the social networking model for philanthropy. Such models provide a means for connecting otherwise fragmented industries and small organizations without the resources to reach a broader audience with interested users. Social networks are providing a different way for individuals to communicate digitally. These communities of hypertexts allow for the sharing of information and ideas, an old concept placed in a digital environment.
In 2011, HCL Technologies conducted research that showed that 50% of British employers had banned the use of social networking sites/services during office hours.
According to Boyd and Ellison's (2007) article, "Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life", social networking sites share a variety of technical features that allow individuals to: construct a public/semi-public profile, articulate a list of other users that they share a connection with, and view their list of connections within the system. The most basic of these are visible profiles with a list of "friends" who are also users of the site. In an article entitled "Social Network Sites: Definition, History, and Scholarship," Boyd and Ellison adopt Sunden's (2003) description of profiles as unique pages where one can "type oneself into being." A profile is generated from answers to questions, such as age, location, interests, etc. Some sites allow users to upload pictures, add multimedia content or modify the look and feel of the profile. Others, e.g., Facebook, allow users to enhance their profile by adding modules or "Applications." Many sites allow users to post blog entries, search for others with similar interests and compile and share lists of contacts. User profiles often have a section dedicated to comments from friends and other users. To protect user privacy, social networks typically have controls that allow users to choose who can view their profile, contact them, add them to their list of contacts, and so on.
Some social networks have additional features, such as the ability to create groups that share common interests or affiliations, upload or stream live videos, and hold discussions in forums. Geosocial networking co-opts Internet mapping services to organize user participation around geographic features and their attributes.
There is a trend towards more interoperability between social networks led by technologies such as OpenID and OpenSocial. In most mobile communities, mobile phone users can now create their own profiles, make friends, participate in chat rooms, create chat rooms, hold private conversations, share photos and videos, and share blogs by using their mobile phone. Some companies provide wireless services that allow their customers to build their own mobile community and brand it; one of the most popular wireless services for social networking in North America is Facebook Mobile.
—Hilary Mason, chief data scientist, bitly,
While the popularity of social networking consistently rises, new uses for the technology are frequently being observed.
At the forefront of emerging trends in social networking sites is the concept of "real-time web" and "location-based." Real-time allows users to contribute contents, which is then broadcast as it is being uploaded - the concept is analogous to live radio and television broadcasts. Twitter set the trend for "real-time" services, wherein users can broadcast to the world what they are doing, or what is on their minds within a 140-character limit. Facebook followed suit with their "Live Feed" where users' activities are streamed as soon as it happens. While Twitter focuses on words, Clixtr, another real-time service, focuses on group photo sharing wherein users can update their photo streams with photos while at an event. Facebook, however, remains the largest photo sharing site - Facebook application and photo aggregator Pixable estimates that Facebook will have 100 billion photos by Summer 2012 . In April, 2012, the image-based social media network Pinterest had become the third largest social network in the United States.
Companies have begun to merge business technologies and solutions, such as cloud computing, with social networking concepts. Instead of connecting individuals based on social interest, companies are developing interactive communities that connect individuals based on shared business needs or experiences. Many provide specialized networking tools and applications that can be accessed via their websites, such as LinkedIn. Others companies, such as Monster.com, have been steadily developing a more "socialized" feel to their career center sites to harness some of the power of social networking sites. These more business related sites have their own nomenclature for the most part but the most common naming conventions are "Vocational Networking Sites" or "Vocational Media Networks", with the former more closely tied to individual networking relationships based on social networking principles.
Foursquare gained popularity as it allowed for users to "check-in" to places that they are frequenting at that moment. Gowalla is another such service that functions in much the same way that Foursquare does, leveraging the GPS in phones to create a location-based user experience. Clixtr, though in the real-time space, is also a location-based social networking site, since events created by users are automatically geotagged, and users can view events occurring nearby through the Clixtr iPhone app. Recently, Yelp announced its entrance into the location-based social networking space through check-ins with their mobile app; whether or not this becomes detrimental to Foursquare or Gowalla is yet to be seen, as it is still considered a new space in the Internet technology industry.
One popular use for this new technology is social networking between businesses. Companies have found that social networking sites such as Facebook and Twitter are great ways to build their brand image. According to Jody Nimetz, author of Marketing Jive, there are five major uses for businesses and social media: to create brand awareness, as an online reputation management tool, for recruiting, to learn about new technologies and competitors, and as a lead generation tool to intercept potential prospects. These companies are able to drive traffic to their own online sites while encouraging their consumers and clients to have discussions on how to improve or change products or services.
Social networking services have also become a mainstream topic of academic study in various disciplines. For example, social networking services are highly relevant to technoself studies which focus on all aspects of human identity in a technological society.
One other use that is being discussed is the use of social networks in the science communities. Julia Porter Liebeskind et al. have published a study on how new biotechnology firms are using social networking sites to share exchanges in scientific knowledge. They state in their study that by sharing information and knowledge with one another, they are able to "increase both their learning and their flexibility in ways that would not be possible within a self-contained hierarchical organization." Social networking is allowing scientific groups to expand their knowledge base and share ideas, and without these new means of communicating their theories might become "isolated and irrelevant".
The advent of social networking platforms may also be impacting the way(s) in which learners engage with technology in general. For a number of years, Prensky's (2001) dichotomy between Digital Natives and Digital Immigrants has been considered a relatively accurate representation of the ease with which people of a certain age range—in particular those born before and after 1980—use technology. Prensky's theory has been largely disproved, however, and not least on account of the burgeoning popularity of social networking sites and other metaphors such as White and Le Cornu's "Visitors" and "Residents" (2011) are greater currency.
The use of online social networks by school libraries is also increasingly prevalent and they are being used to communicate with potential library users, as well as extending the services provided by individual school libraries.
Social networks and their educational uses are of interest to many researchers. According to Livingstone and Brake (2010), “Social networking sites, like much else on the internet, represent a moving target for researchers and policy makers.” Recent trends indicate that 47% of American adults use a social network. A national survey in 2009 found that 73% of online teenagers use SNS, which is an increase from 55% three years earlier. (Lenhart, Purcell, Smith, & Zickuhr, 2010) Recent studies have shown that social network services provide opportunities within professional education, curriculum education, and learning. However, there are constraints in this area. Researches, especially in Africa, have disclosed that the use of social networks among students have been known to negatively affect their academic life. This is buttressed by the fact that their use constitutes distractions, as well as that the students tend to invest a good deal of time in the use of such technologies.
Professional use of social networking services refers to the employment of a network site to connect with other professionals within a given field of interest. SNSs like LinkedIn, a social networking website geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients. Other network sites are now being used in this manner, Twitter has become [a] mainstay for professional development as well as promotion and online SNSs support both the maintenance of existing social ties and the formation of new connections. Much of the early research on online communities assume that individuals using these systems would be connecting with others outside their preexisting social group or location, liberating them to form communities around shared interests, as opposed to shared geography. Other researchers have suggested that the professional use of network sites produce “social capital.” For individuals, social capital allows a person to draw on resources from other members of the networks to which he or she belongs. These resources can take the form of useful information, personal relationships, or the capacity to organize groups. As well, networks within these services also can be established or built by joining special interest groups that others have made, or creating one and asking others to join.
According to Doering, Beach and O’Brien, a future English curriculum needs to recognize a major shift in how adolescents are communicating with each other. Curriculum uses of social networking services also can include sharing curriculum-related resources. Educators tap into user-generated content to find and discuss curriculum-related content for students. Responding to the popularity of social networking services among many students, teachers are increasingly using social networks to supplement teaching and learning in traditional classroom environments as they can provide new opportunities for enriching existing curriculum through creative, authentic and/or flexible, non-linear learning experiences. Some social networks, such as English, baby! and LiveMocha, are explicitly education-focused and couple instructional content with an educational peer environment. The new Web 2.0 technologies built into most social networking services promote conferencing, interaction, creation, research on a global scale, enabling educators to share, remix, and repurpose curriculum resources. In short, social networking services can become research networks as well as learning networks.
Educators and advocates of new digital literacies are confident that social networking encourages the development of transferable, technical, and social skills of value in formal and informal learning. In a formal learning environment, goals or objectives are determined by an outside department or agency. Tweeting, instant messaging, or blogging enhances student involvement. Students who would not normally participate in class are more apt to partake through social network services. Networking allows participants the opportunity for just-in-time learning and higher levels of engagement. The use of SNSs allow educators to enhance the prescribed curriculum. When learning experiences are infused into a website, students utilize everyday for fun, students realize that learning can and should be a part of everyday life. It does not have to be separate and unattached. Informal learning consists of the learner setting the goals and objectives. It has been claimed that media no longer just influence our culture. They are our culture. With such a high number of users between the ages of 13-18, a number of skills are developed. Participants hone technical skills in choosing to navigate through social networking services. This includes elementary items such as sending an instant message or updating a status. The development of new media skills are paramount in helping youth navigate the digital world with confidence. Social networking services foster learning through what Jenkins (2006) describes as a "Participatory Culture." A participatory culture consists of a space that allows engagement, sharing, mentoring, and an opportunity for social interaction. Participants of social network services avail of this opportunity. Informal learning, in the forms of participatory and social learning online, is an excellent tool for teachers to sneak in material and ideas that students will identify with and therefore, in a secondary manner, students will learn skills that would normally be taught in a formal setting in the more interesting and engaging environment of social learning. Sites like Twitter provide students with the opportunity to converse and collaborate with others in real time. Social networking services provide a virtual “space” for learners. James Gee (2004) suggests that affinity spaces instantiate participation, collaboration, distribution, dispersion of expertise, and relatedness. Registered users share and search for knowledge which contributes to informal learning.
In the past, social networking services were viewed as a distraction and offered no educational benefit. Blocking these social networks was a form of protection for students against wasting time, bullying, and invasions of privacy. In an educational setting, Facebook, for example, is seen by many instructors and educators as a frivolous, time-wasting distraction from schoolwork, and it is not uncommon to be banned in junior high or high school computer labs. Cyberbullying has become an issue of concern with social networking services. According to the UK Children Go Online survey of 9-19 year olds, it was found that a third have received bullying comments online. To avoid this problem, many school districts/boards have blocked access to social networking services such as Facebook, MySpace, and Twitter within the school environment. Social networking services often include a lot of personal information posted publicly, and many believe that sharing personal information is a window into privacy theft. Schools have taken action to protect students from this. It is believed that this outpouring of identifiable information and the easy communication vehicle that social networking services opens the door to sexual predators, cyberbullying, and cyberstalking. In contrast, however, 70% of social media using teens and 85% of adults believe that people are mostly kind to one another on social network sites Recent research suggests that there has been a shift in blocking the use of social networking services. In many cases, the opposite is occurring as the potential of online networking services is being realized. It has been suggested that if schools block them [social networking services], they’re preventing students from learning the skills they need. Banning social networking […] is not only inappropriate but also borderline irresponsible when it comes to providing the best educational experiences for students. Schools and school districts have the option of educating safe media usage as well as incorporating digital media into the classroom experience, thus preparing students for the literacy they will encounter in the future.
Social networks are being used by activists as a means of low-cost grassroots organizing. Extensive use of an array of social networking sites enabled organizers of the 2009 National Equality March to mobilize an estimated 200,000 participants to march on Washington with a cost savings of up to 85% per participant over previous methods. The August 2011 England riots were similarly considered to have escalated and been fuelled by this type of grassroots organization.
A final rise in social network use is being driven by college students using the services to network with professionals for internship and job opportunities. Many studies have been done on the effectiveness of networking online in a college setting, and one notable one is by Phipps Arabie and Yoram Wind published in Advances in Social Network Analysis.
Many schools have implemented online alumni directories which serve as makeshift social networks that current and former students can turn to for career advice. However, these alumni directories tend to suffer from an oversupply of advice-seekers and an undersupply of advice providers. One new social networking service, Ask-a-peer, aims to solve this problem by enabling advice seekers to offer modest compensation to advisers for their time.
A social network hosting service is a web hosting service that specifically hosts the user creation of web-based social networking services, alongside related applications. Such services are also known as vertical social networks due to the creation of SNSes that cater to specific user interests and niches; like larger, interest-agnostic SNSes, such niche networking services may also possess the ability to create increasingly niche groups of users. An example for this is Ning.
A social trading network is a service that allows traders of financial derivatives such as Contracts for Difference or Foreign Exchange Contracts to share their trading activity via trading profiles online. Such services are created by financial brokers. An example of this is FX Copy, a social trading network for the online trading platform MetaTrader 4.
Few social networks charge money for membership. In part, this may be because social networking is a relatively new service, and the value of using them has not been firmly established in customers' minds.][ Companies such as MySpace and Facebook sell online advertising on their site. Their business model is based upon large membership count, and charging for membership would be counterproductive. Some believe that the deeper information that the sites have on each user will allow much better targeted advertising than any other site can currently provide.
Social networks operate under an autonomous business model, in which a social network's members serve dual roles as both the suppliers and the consumers of content. This is in contrast to a traditional business model, where the suppliers and consumers are distinct agents. Revenue is typically gained in the autonomous business model via advertisements, but subscription-based revenue is possible when membership and content levels are sufficiently high.
Put simply, social networking is a way for one person to meet up with other people on the internet. People use social networking sites for meeting new friends, finding old friends, or locating people who have the same problems or interests they have, called niche networking.
More and more relationships and friendships are being formed online and then carried to an offline setting. Psychologist and University of Hamburg professor Erich H. Witte says that relationships which start online are much more likely to succeed. Witte has said that in less than 10 years, online dating will be the predominant way for people to start a relationship. One online dating site claims that 2% of all marriages begin at its site, the equivalent of 236 marriages a day. Other sites claim 1 in 5 relationships begin online.
Social networking sites play a vital role in this area as well. Being able to meet someone as a "friend" and see what common interests you share and how you have built up your friend base and "likes" you can truly see a fuller picture of the person you are talking with. Most sites are free instead of being pay based which allows younger people with stricter budgets to enjoy some of the same features as those of adults who are more likely to be able to afford pay based sites. While not the intended or original use for these social sites, a large area of their current function has stemmed from people wanting to meet other people in person and with the extremely busy schedules of most people, it is a fast, reliable and easy way in which to do so that costs you little time and money (if any). Users do not necessarily share with others the content which is of most interest to them, but rather that which projects a good impression of themselves.
Privacy concerns with social networking services have been raised growing concerns amongst users on the dangers of giving out too much personal information and the threat of sexual predators. Users of these services also need to be aware of data theft or viruses. However, large services, such as MySpace and Netlog, often work with law enforcement to try to prevent such incidents.][
In addition, there is a perceived privacy threat in relation to placing too much personal information in the hands of large corporations or governmental bodies, allowing a profile to be produced on an individual's behavior on which decisions, detrimental to an individual, may be taken.
Furthermore, there is an issue over the control of data—information that was altered or removed by the user may in fact be retained and/or passed to third parties. This danger was highlighted when the controversial social networking site Quechup harvested e-mail addresses from users' e-mail accounts for use in a spamming operation.
In medical and scientific research, asking subjects for information about their behaviors is normally strictly scrutinized by institutional review boards, for example, to ensure that adolescents and their parents have informed consent. It is not clear whether the same rules apply to researchers who collect data from social networking sites. These sites often contain a great deal of data that is hard to obtain via traditional means. Even though the data are public, republishing it in a research paper might be considered invasion of privacy.
Privacy on social networking sites can be undermined by many factors. For example, users may disclose personal information, sites may not take adequate steps to protect user privacy, and third parties frequently use information posted on social networks for a variety of purposes. "For the Net generation, social networking sites have become the preferred forum for social interactions, from posturing and role playing to simply sounding off. However, because such forums are relatively easy to access, posted content can be reviewed by anyone with an interest in the users' personal information".
Following plans by the UK government to monitor traffic on social networks schemes similar to E-mail jamming have been proposed for networks such as Twitter and Facebook. These would involve "friending" and "following" large numbers of random people to thwart attempts at network analysis.
Privacy concerns have been found to differ between users according to gender and personality. Women are less likely to publish information that reveals methods of contacting them. Personality measures openness, extraversion and conscientiousness were found to positively affect the willingness to disclose data, while neuroticism decreases the willingness to disclose personal information.
Through data mining, companies are able to improve their sales and profitability. With this data, companies create customer profiles that contain customer demographics and online behavior. A recent strategy has been the purchase and production of "network analysis software". This software is able to sort out through the influx of social networking data for any specific company. Facebook has been especially important to marketing strategists. Facebook's controversial and new "Social Ads" program gives companies access to the millions of profiles in order to tailor their ads to a Facebook user's own interests and hobbies. However, rather than sell actual user information, Facebook sells tracked "social actions". That is, they track the websites a user uses outside of Facebook through a program called Facebook Beacon.
There has been a trend for social networking sites to send out only 'positive' notifications to users. For example sites such as Bebo, Facebook, and MySpace will not send notifications to users when they are removed from a person's friends list. Likewise, Bebo will send out a notification if a user is moved to the top of another user's friends list but no notification is sent if they are moved down the list.
This allows users to purge undesirables from their list extremely easily and often without confrontation since a user will rarely notice if one person disappears from their friends list. It also enforces the general positive atmosphere of the website without drawing attention to unpleasant happenings such as friends falling out, rejection and failed relationships.
Many social networking services, such as Facebook, provide the user with a choice of who can view their profile. This prevents unauthorized user(s) from accessing their information. Parents who want to access their child's MySpace or Facebook account have become a big problem for teenagers who do not want their profile seen by their parents. By making their profile private, teens can select who may see their page, allowing only people added as "friends" to view their profile and preventing unwanted viewing of the profile by parents. Most teens are constantly trying to create a structural barrier between their private life and their parents.
To edit information on a certain social networking service account, the social networking sites require you to login or provide a password. This prevents unauthorized user(s) from adding, changing, or removing personal information, pictures, and/or other data.
See also: Unauthorized access in online social networks
The relative freedom afforded by social networking services has caused concern regarding the potential of its misuse by individual patrons. In October 2006, a fake MySpace profile created in the name of Josh Evans by Lori Janine Drew led to the suicide of Megan Meier.][ The event incited global concern regarding the use of social networking services for bullying purposes.
In July 2008, a Briton, Grant Raphael, was ordered to pay a total of GBP £22,000 (about USD $44,000) for libel and breach of privacy. Raphael had posted a fake page on Facebook purporting to be that of a former schoolfriend Matthew Firsht, with whom Raphael had fallen out in 2000. The page falsely claimed that Firsht was homosexual and that he was dishonest.][
There are different forms where user data in social networks are accessed and updated without a user's permission. One study highlighted that the most common incidents included inappropriate comments posted on social networking sites (43%), messages sent to contacts that were never authored (25%) and change of personal details (24%). The most incidents are carried out by the victim's friends (36%) or partners (21%) and one in ten victims say their ex-partner has logged into their account without prior consent. The survey found that online social network accounts had been subject to unauthorised access in 60 million cases in 2011.
Citizens and governments have been concerned with misuse by child and teenagers of social networking services, in particular in relation to online sexual predators. Overuse of social networking may also make children more susceptible to depression and anxiety.
A certain number of actions have been engaged by governments to better understand the problem and find some solutions.][ A 2008 panel concluded that technological fixes such as age verification and scans are relatively ineffective means of apprehending online predators. In May 2010, a child pornography social networking site with hundreds of members was dismantled by law enforcement. It was deemed "the largest crimes against children case brought anywhere by anyone."
Social networking can also be a risk to child safety in another way; parents can get addicted to games and neglect their children. One instance in South Korea resulted in the death of a child from starvation.
A common misuse of social networking sites such as Facebook is that it is occasionally used to emotionally abuse individuals. Such actions are often referred to as trolling. It is not rare for confrontations in the real world to be translated online.][ Trolling can occur in many different forms, such as (but not limited to) defacement of deceased person(s) tribute pages, name calling, playing online pranks on volatile individuals and controversial comments with the intention to cause anger and cause arguments. Trolling is not to be confused with cyber-bullying.
Online bullying, also called cyber-bullying, is a relatively common occurrence and it can often result in emotional trauma for the victim. Depending on the networking outlet, up to 39% of users admit to being “cyber-bullied”. Danah Boyd, a researcher of social networks quotes a teenager in her article, Why Youth (Heart) Social Network Sites. The teenager expresses frustration towards networking sites like MySpace because it causes drama and too much emotional stress. There are not many limitations as to what individuals can post when online. Individuals are given the power to post offensive remarks or pictures that could potentially cause a great amount of emotional pain for another individual.
Interpersonal communication has been a growing issue as more and more people have turned to social networking as a means of communication. "Benniger (1987) describes how mass media has gradually replaced interpersonal communication as a socializing force. Further, social networking sites have become popular sites for youth culture to explore themselves, relationships, and share cultural artifacts". Many teens and social networking users may be harming their interpersonal communication by using sites such as Facebook and MySpace. Stated by Baroness Greenfield, an Oxford University Neuroscientist, "My fear is that these technologies are infantilizing the brain into the state of small children who are attracted by buzzing noises and bright lights, who have a small attention span and who live for the moment." The convenience that social network sites give users to communicate with one another can also damage their interpersonal communication. Sherry Turkle, the founder and director of the MIT Initiative on Technology and Self, stated, “Networked, we are together, but so lessened are our expectations of each other that we feel utterly alone. And there is the risk that we come to see others as objects to be accessed--and only for the parts we find useful, comforting, or amusing.” Furthermore, social network sites can create insincere friendships, Turkle also noted, “They nurture friendships on social-networking sites and then wonder if they are among friends. They become confused about companionship.”
As social networking sites have risen in popularity over the past years, people have been spending an excessive amount of time on the Internet in general and social networking sites in specific. This has led researchers to debate the establishment of Internet addiction as an actual clinical disorder. Social networking can also affect the extent to which a person feels lonely. In a Newsweek article, Johannah Cornblatt explains “Social-networking sites like Facebook and MySpace may provide people with a false sense of connection that ultimately increases loneliness in people who feel alone.” John T. Cacioppo, a neuroscientist at the University of Chicago, claims that social networking can foster feelings of sensitivity to disconnection, which can lead to loneliness. However some scholars have expressed that concerns about social networking are often exaggerated and poorly researched .
There has been rapid growth in the number of US patent applications that cover new technologies related to social networking. The number of published applications has been growing rapidly since 2003. There are now over 3500 published applications. As many as 7000 applications may be currently on file including those that haven't been published yet. Only about 400 of these applications have issued as patents, however, due largely to the multi-year backlog in examination of business method patents and the difficulty in getting these patent applications allowed.
It has been reported that social networking patents are important for the establishment of new start-up companies. It has also been reported, however, that social networking patents inhibit innovation. On June 15, 2010, the United States Patent and Trademark Office awarded Amazon.com a patent for a "Social Networking System" based on its ownership of PlanetAll. The patent describes a Social Networking System as
A networked computer system provides various services for assisting users in locating, and establishing contact relationships with, other users. For example, in one embodiment, users can identify other users based on their affiliations with particular schools or other organizations. The system also provides a mechanism for a user to selectively establish contact relationships or connections with other users, and to grant permissions for such other users to view personal information of the user. The system may also include features for enabling users to identify contacts of their respective contacts. In addition, the system may automatically notify users of personal information updates made by their respective contacts.
The patent has garnered attention due to its similarity to the popular social networking site Facebook.
What types of speech workers are protected from being fired for on social networking websites has been an issue for American companies with over 100 complaints as of 2011 on this topic having been made to the National Labor Relations Board (NLRB). The National Labor Relations Act protects workers from being fired for "protected concerted activity," which prevents workers from being fired for collective action, while allowing companies the right to fire workers for individual actions they take against the company. Companies are concerned with the potential damage comments online can do to public image due to their visibility and accessibility, but despite over 100 cases being presented thus far to NLRB only 1 has led to a formal ruling, leaving uncertainty as to the boundaries of what types of speech the NLRB will ultimately put in place.
Most of the existing SNS sites use one or multiple dedicated data centers to serve all its users. Such infrastructure-based systems faces over-provisioning during non-peak hours, while may encounter service outage during peak hours, due to the highly dynamic of SNS users' activities. There are several proposals, leveraging a decentralized architecture to ensure the scalability of SNS sites with low infrastructure cost. These proposals include Fethr uaOSN , and Cuckoo .
There is a growing number of social network users who decide to quit their user account by committing a so-called virtual identity suicide or Web 2.0 suicide. A 2013 study in the journal CyberPsychology, Behavior, and Social Networking investigated this phenomenon from the perspective of Facebook users. The number one reason for these users was privacy concerns (48%), being followed by a general dissatisfaction with the social networking website (14%), negative aspects regarding social network friends (13%) and the feeling of getting addicted to the social networking website (6%). Facebook quitters were found to be more concerned about privacy, more addicted to the Internet and more conscientious.
Breaking-up with a significant other is never easy to do, and new technologies are starting to make the process easier, but also less personal. Sites such as Facebook are becoming increasingly popular tools for methods of ending relationships, proving that although new media is being used as a tool for connecting with individuals, it is now creating new problems associated with disconnecting from others. Instead of the traditional phone call or face-to-face interaction between individuals, people are now starting to end relationships by simply changing their relationship status, knowing full-well that their significant other will see it shortly. The problem with that is that you are left with no closure and the entire online world now knows you are no longer in a relationship. In a 2010 study conducted online, nearly one-quarter of the 1,000 individuals surveyed found out that their own relationship was over by seeing it on Facebook. New media websites have made our private lives much more public, especially when it comes to breaking up, since updates are able to be immediately viewed by everyone in our networks (which tend to be more people than we would normally tell personally); for example, having friends comment on your newly changed “single” relationship status, and having to explain what happened can be distressing.
This creates further problems, as it is even more crucial to ‘save face’ after one’s relationship has been broken when one is connected to new media technologies. Erving Goffman argues that all social life boils down to face-to-face interactions. These interpersonal interactions are mediated by what Goffman terms as “face-work,” which are the actions undertaken to maintain consistency with one’s face, and to uphold the expressive order of social situations. Individuals attempt to keep a positive image of the self when interacting with others, and in order to do so, they may have to alter their appearance or manner in some way. Such face-work can also be seen in new technologies, especially social media websites such as Facebook. If someone breaks-up with you, you can actively choose what ‘face’ you want to present to your friends, including your ex. You can choose to either post sad updates, which is the most natural thing you would want to do, or you can ‘save face’ by posting happy updates and pictures of you going out with your friends. Even though you may be absolutely heart-broken within, Facebook allows you to hide your true feelings from the online world, and from your ex, by manipulating your profile. New media is being utilized as a tool for helping users present a desirable image of themselves, enabling them to save face in difficult situations. Nearly 35% of respondents in a study admitted to using their Facebook status to make someone think that they had plans, even if they didn’t.
Many people find that the only way to really move on from a past relationship is to cut the person out of their life completely. Social media has made this process much more complicated and difficult. In a 2012 study, 48% of the participants stated they had remained friends with their ex on Facebook, and of these people, 88% stated they ‘creeped’ their ex after the breakup. Keeping your ex on Facebook can cause much distress, as you are forced to see what they are doing (and often, it can be with a new partner). Moreover, the fact that Facebook acts as a digital archive can also make it difficult to move on after a breakup, as re-reading and over-analyzing old messages and wall posts, and looking through tagged photos with an ex can be a major source of distress. This is due to the fact it often causes one to remember the good parts of a relationship, leading to feelings of confusion about the breakup. These digital social networking sites leave behind a trail of one’s interactions, so deleting content it is an arduous process, and it forces us to re-read the content, thus re-creating the memories. This is much more difficult than simply burning or throwing away an entire box of letters, photos, and mementos. Additionally, this content can still remain online; for example, after you un-tag yourself from a photo, the photo may still remain in a mutual friend’s photo album that is easily accessible. These digital traces make it extremely difficult to forget the relationship and leave it behind. For those who do wish to remove their ex from Facebook without going through the hassle of sifting through their content can turn to the Killswitch application, which removes all traces of your relationship with your ex for a fee. This does not ensure the complete removal of your ex from your life though, as 70% of those who deleted their ex still attempted to creep their page in other ways, such as through using a friend’s account.
There are several proposed reasons behind why some individuals choose to keep their ex-partner as a friend on Facebook, such as: it is hard to re-add them later, your ex could be offended, it could be socially awkward if you run into them, it feels very final, you still may hear about your ex through friends, and concerns about what your mutual friends will think.
In her 2012 study, Lukacs suggests there are multiple strategies one can use to cope with a breakup in the age of social media:
Social networking services are increasingly being used in legal and criminal investigations. Information posted on sites such as MySpace and Facebook has been used by police (forensic profiling), probation, and university officials to prosecute users of said sites. In some situations, content posted on MySpace has been used in court.
Facebook is increasingly being used by school administrations and law enforcement agencies as a source of evidence against student users. This site being the number one online destination for college students, allows users to create profile pages with personal details. These pages can be viewed by other registered users from the same school, which often include resident assistants and campus police who have signed up for the service. One UK police force has sifted pictures from Facebook and arrested some people who had been photographed in a public place holding a weapon such as a knife (having a weapon in a public place is illegal).
Social networking is more recently being used by various government agencies. Social networking tools serve as a quick and easy way for the government to get the opinion of the public and to keep the public updated on their activity. The Centers for Disease Control demonstrated the importance of vaccinations on the popular children's site Whyville and the National Oceanic and Atmospheric Administration has a virtual island on Second Life where people can explore underground caves or explore the effects of global warming. Likewise, NASA has taken advantage of a few social networking tools, including Twitter and Flickr. They are using these tools to aid the Review of U.S. Human Space Flight Plans Committee, whose goal it is to ensure that the nation is on a vigorous and sustainable path to achieving its boldest aspirations in space.
The use of social networking services in an enterprise context presents the potential of having a major impact on the world of business and work (Fraser & Dutta 2008).
Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact bases. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising in the form of banners and text ads. Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world.
Two examples of social networking being used for business purposes are LinkedIn.com and Youngblackprofessionals.org. LinkedIn aims to interconnect professionals. LinkedIn has over 200 million users in over 200 countries. Youngblackprofessionals.org or YBP aims to do the same thing, but is targeted toward professional minorities. .
Another is the use of physical spaces available to members of a social network such as Hub Culture, an invitation-only social network for entrepreneurs, and other business influentials, with Pavilions in major cities such as London, UK. Having a physical presence allows members to network in the real world, as well as the virtual, adding extra business value.
Applications for social networking sites have extended toward businesses and brands are creating their own, high functioning sites, a sector known as brand networking. It is the idea that a brand can build its consumer relationship by connecting their consumers to the brand image on a platform that provides them relative content, elements of participation, and a ranking or score system. Brand networking is a new way to capitalize on social trends as a marketing tool.
The power of social networks it beginning to permeate into internal culture of businesses where they are finding uses for collaboration, file sharing and knowledge transfer. The term Enterprise Social Software is becoming increasingly popular for these types of applications.
Many social networks provide an online environment for people to communicate and exchange personal information for dating purposes. Intentions can vary from looking for a one time date, short-term relationships, and long-term relationships.
Most of these social networks, just like online dating services, require users to give out certain pieces of information. This usually includes a user's age, gender, location, interests, and perhaps a picture. Releasing very personal information is usually discouraged for safety reasons. This allows other users to search or be searched by some sort of criteria, but at the same time people can maintain a degree of anonymity similar to most online dating services. Online dating sites are similar to social networks in the sense that users create profiles to meet and communicate with others, but their activities on such sites are for the sole purpose of finding a person of interest to date. Social networks do not necessarily have to be for dating; many users simply use it for keeping in touch with friends, and colleagues.
However, an important difference between social networks and online dating services is the fact that online dating sites usually require a fee, where social networks are free. This difference is one of the reasons the online dating industry is seeing a massive decrease in revenue due to many users opting to use social networking services instead. Many popular online dating services such as Match.com, Yahoo Personals, and eHarmony.com are seeing a decrease in users, where social networks like MySpace and Facebook are experiencing an increase in users.
The number of Internet users in the U.S. that visit online dating sites has fallen from a peak of 21% in 2003 to 10% in 2006. Whether its the cost of the services, the variety of users with different intentions, or any other reason, it is undeniable that social networking sites are quickly becoming the new way to find dates online.
The National School Boards Association reports that almost 60 percent of students who use social networking talk about education topics online, and more than 50 percent talk specifically about schoolwork. Yet the vast majority of school districts have stringent rules against nearly all forms of social networking during the school day — even though students and parents report few problem behaviors online.
Social networks focused on supporting relationships between teachers and their students are now used for learning, educator professional development, and content sharing. Ning for teachers, TermWiki, Learn Central, TeachStreet and other sites are being built to foster relationships that include educational blogs, eportfolios, formal and ad hoc communities, as well as communication such as chats, discussion threads, and synchronous forums. These sites also have content sharing and rating features.
Social networks are also emerging as online yearbooks, both public and private. One such service is MyYearbook, which allows anyone from the general public to register and connect. A new trend emerging is private label yearbooks accessible only by students, parents, and teachers of a particular school, similar to Facebook's beginning within Harvard.][
The use of virtual currency systems inside social networks create new opportunities for global finance. Hub Culture operates a virtual currency Ven used for global transactions among members, product sales and financial trades in commodities and carbon credits. In May 2010, Carbon pricing contracts were introduced to the weighted basket of currencies and commodities that determine the floating exchange value of Ven. The introduction of carbon to the calculation price of the currency made Ven the first and only currency that is linked to the environment.
Social networks are beginning to be adopted by healthcare professionals as a means to manage institutional knowledge, disseminate peer to peer knowledge and to highlight individual physicians and institutions. The advantage of using a dedicated medical social networking site is that all the members are screened against the state licensing board list of practitioners.
A new trend is emerging with social networks created to help its members with various physical and mental ailments. For people suffering from life altering diseases, PatientsLikeMe offers its members the chance to connect with others dealing with similar issues and research patient data related to their condition. For alcoholics and addicts, SoberCircle gives people in recovery the ability to communicate with one another and strengthen their recovery through the encouragement of others who can relate to their situation. DailyStrength is also a website that offers support groups for a wide array of topics and conditions, including the support topics offered by PatientsLikeMe and SoberCircle.
Some social networks aim to encourage healthy lifestyles in their users. SparkPeople offers community and social networking tools for peer support during weight loss. Fitocracy and QUENTIQ are focused on exercise, enabling users to share their own workouts and comment on those of other users.
Social networking sites have recently showed a value in social and political movements. In the Egyptian revolution, Facebook and Twitter both played a pivotal role in keeping people connected to the revolt. Egyptian activists have credited social networking sites with providing a platform for planning protest and sharing news from Tahrir Square in real time. By presenting a platform for thousands of people to instantaneously share videos of mainly events featuring brutality, social networking proves to be a vital tool in revolutions.
There are a number of projects that aim to develop free and open source software to use for social networking services. The projects include Anahita Social Networking Engine, Diaspora, Appleseed Project, OneSocialWeb, Kune, StatusNet, and Tent. These technologies are often referred to as Social engine or Social networking engine software.
According to ComScore, up to end of November 2011:
According to ComScore, as of December 2011, Israel leads the world in the time spent in social networks online, followed closely by Argentina.
social networking websites
Blog hosting services
Social networking service
World Wide Web
Social information processing