Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, targetted television commercials, response-generating newspaper/magazine advertisements, and outdoor advertising. Amongst its practitioners, it is also referred to as Direct Response Advertising.
Direct marketing messages emphasize a focus on the customer, data, and accountability. Hence, besides the actual communication, creation of actionable segments, pre and post campaign analytics, and measurement of results, are integral to any good Direct Marketing campaign. Characteristics that distinguish direct marketing are:
Publishers Clearing House (PCH) is a direct marketing company that sells merchandise and magazine subscriptions and operates prize-based game, search and lotto websites. Its products are promoted through sweepstakes and prize promotions. The company is known for the Prize Patrol, which surprises sweepstakes winners at their home in a televised event.
Publishers Clearing House was founded in 1953 by Harold Mertz to replace door-to-door, single-magazine subscription sales with a single vendor offering multiple subscriptions by mail. It introduced its sweepstakes in 1967. In the early 1990s, the company became the subject of concerns and legal actions regarding whether consumers were misled about their odds of winning the sweepstakes and whether purchases increased their chances. By 2010, the company reached settlements with all 50 states.
In the United States, lotteries are run by 47 jurisdictions: 44 states plus the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.
In the US, lotteries are subject to the laws of each jurisdiction; there is no national lottery.
The Georgia Lottery is overseen by the government of Georgia, United States. Headquartered in Atlanta and run by the Georgia Lottery Corporation, the lottery takes in over US$1 billion yearly. By law, half of the money goes to prizes, one-third to education, and the remainder to operating and marketing the lottery. The education money funds the HOPE Scholarship, and has become a successful model for other lotteries, including the South Carolina Education Lottery.
National Lottery may refer to:
National lottery may also refer to:
In journalism, a human interest story is a feature story that discusses a person or people in an emotional way. It presents people and their problems, concerns, or achievements in a way that brings about interest, sympathy or motivation in the reader or viewer.
Human interest stories may be "the story behind the story" about an event, organization, or otherwise faceless historical happening, such as about the life of an individual soldier during wartime, an interview with a survivor of a natural disaster, a random act of kindness or profile of someone known for a career achievement.