The Sugar Bowl is an annual American college football bowl game played in the Mercedes-Benz Superdome in New Orleans, Louisiana. The Sugar Bowl has been played annually since January 1, 1935, and celebrated its 75th anniversary on January 2, 2009. The Sugar Bowl, along with the Orange Bowl and Sun Bowl, are the second-oldest bowl games in the country, behind the Rose Bowl. The Sugar Bowl is also a member of the Bowl Championship Series. Presently, its official title is the Allstate Sugar Bowl after its current sponsor.
The Sugar Bowl has had a longstanding--albeit not exclusive--relationship with the Southeastern Conference. From 1950—1995, only once did the Sugar Bowl not feature an SEC team. That relationship has been altered over the past twenty years due to conference realignments and the emergence of a series of coalitions and alliances intending to produce an undisputed national champion in college football, but the ties between the Sugar Bowl and the SEC have persisted and have recently been strengthened. Starting in January 2015, the Sugar Bowl game will feature the SEC and Big 12 conference champions (unless they are involved in the national championship game or the Sugar Bowl is hosting a playoff semifinal game), an arrangement nearly identical with the relationship between the Rose Bowl and the champions of the Big Ten and Pac-12.