Games for Windows was a brand owned by Microsoft and introduced in 2006 to coincide with the release of Windows Vista and Windows 7. The brand represents a standardized technical certification program and online service for Windows games, bringing a measure of regulation to the PC game market in much the same way that console manufacturers regulate their platforms. The branding program is open to both first-party and third-party publishers.
Games for Windows was promoted through convention kiosks and through other forums as early as 2005. The promotional push culminated in a deal with Ziff Davis Media to rename the Computer Gaming World magazine to Games for Windows: The Official Magazine. The first GFW issue was published for November 2006, and the magazine was defunct as of 2008.