The Kroger Co. (NYSE: KR) is an American supermarket chain founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It reported US$ 76.7 billion in sales during fiscal year 2009. It is the country's largest grocery store chain and its second-largest grocery retailer by volume and second-place general retailer in the country, with Walmart being the largest. As of 2010, Kroger operated, either directly or through its subsidiaries, 3,619 stores.
Kroger's headquarters are centralized in downtown Cincinnati, but it spans many states with store formats that include supermarkets, hypermarkets, department stores, convenience stores and mall jewelry stores. Kroger-branded grocery stores are located throughout the Midwestern and Southern United States.
In 1883, Bernard "Barney" Kroger invested his lifed savings of $372 (roughly equal to $8,739.34 today) to open a grocery store in the Mount Airy neighborhood of Cincinnati. Kroger was the son of a merchant, and his slogan was simple: “Be particular. Never sell anything you would not want yourself.” Kroger tried many ways to satisfy customers. He tried to make his own products, such as bread, so that customers would not need to go to a separate